Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she's willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

Molly's goal is to generate more sales (conversions), even if it means a higher CPA and investment. The correct plan offers 2,000 conversions, which is the highest number among the options and a significant increase from her current 1,500 conversions. While the CPA increases from $17 to $20, this aligns with her willingness to accept a higher CPA for more sales. The other options are incorrect because: An investment of $28,000 to generate 1,400 conversions results in fewer conversions than her current performance. An investment of $30,000 to generate 1,500 conversions results in the same number of conversions as her current performance, not more. An investment of $21,000 to generate 1,400 conversions results in fewer conversions than her current performance.