More sales copy helps sell to users that are:

Users higher up in the decision-making funnel are in the awareness or interest stages. They are researching, learning, and exploring solutions to their problems. More sales copy, such as detailed explanations, benefits, features, and use cases, helps educate these users and build their understanding and trust in a product or service. This extensive information addresses their initial questions and helps them evaluate if the offering is a potential fit. Conversely, users lower in the funnel (consideration, intent, or purchase stages) are often ready to act. They typically need less convincing and more direct calls to action, concise summaries, and clear pathways to purchase. Excessive copy can overwhelm or delay these users, who have likely already done their research. While some information is always necessary, the amount of copy needed decreases as users move closer to conversion.