Most advertisers give click-through attribution credit;only some of them give:

View-through attribution credit acknowledges conversions that occur after a user has seen an ad, even if they didn't click on it. This is crucial for understanding the full impact of branding and awareness campaigns, as many users may see an ad and later convert directly on a website or app without clicking the ad itself. Most advertisers focus on click-through attribution because it's a more direct and easily measurable action. However, view-through attribution provides a more comprehensive picture of an ad's influence, especially for upper-funnel marketing efforts. Adjace n cy reporting is not a standard attribution model. Cost Per App Click analysis is a metric, not an attribution model.