Mounira wants to create a custom audience based on interactions with their Streaming TV ads. Which type of signals should they use?
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Correct answer: Campaign remarketing.
Why this is the answer
Campaign remarketing uses prior ad exposure or engagement to build audiences for later activation in Amazon DSP . Interactions with Streaming TV ads are campaign-based signals because they come from media served by the advertiser. This supports sequential messaging and re-engagement across eligible Amazon DSP placements. It is different from signals based on shopping activity or broader content consumption.
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