Murphy is the owner of a user-focused organisation called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics. Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics's teams?

The question "Do web and app teams have aligned goals and strategies?" directly addresses cross-functional collaboration by focusing on shared objectives and approaches between different teams. Aligned goals are fundamental for effective collaboration, ensuring that efforts are coordinated and contribute to overall organizational success. The other options are less suitable: "Are the teams utilising the latest features in Google Ads?" focuses on tool usage within a specific marketing channel, not broad cross-functional alignment. "How many offline interactions does it take to create a conversion?" is a performance measurement question, not one designed to foster collaboration. "What percentage of the marketing budget can accurate metrics quantify?" relates to budget allocation and measurement, not team interaction or shared goals.