Myrna is a marketer for TryAndBuy.com. Drop-off rates at the checkout page are trending high on the site. They've called you at the Google Help Centre to help them with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers.
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Correct answer: It securely stores payment information., Completing checkout takes less than six clicks or taps..
Why this is the answer
Google Pay addresses high checkout drop-off rates by securely storing payment information, which streamlines the checkout process for users. This eliminates the need for customers to manually enter card details, reducing friction and potential errors. Additionally, Google Pay is designed for speed, allowing users to complete transactions in fewer clicks or taps. This quick and convenient experience directly combats checkout abandonment caused by lengthy or complicated payment forms. The other options are incorrect because: Google Pay does not primarily offer rewards for new user referrals; its core value proposition is payment facilitation. While widely accepted, Google Pay is not universally accepted by every bank that accepts Visa or Mastercard; its acceptance depends on merchant integration and bank participation. While Google Pay can be used with co-branded cards, this is not a primary reason for recommending it to reduce checkout drop-off rates.
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