Myung-dae is an advertiser at a hair care brand.He wants to understand the percentage of first time versus repeat buyers of his brand'sproducts.Which insight would be best for Myung-dae to review?

Purchase frequency insights directly show how often customers buy products, allowing Myung-dae to differentiate between first-time and repeat purchasers. This metric is crucial for understanding customer loyalty and the effectiveness of retention strategies. Timing insights would show when purchases occur but not distinguish between new and returning customers. Demographic insights provide information about customer characteristics (age, gender, location) but do not directly reveal purchase history or frequency.