Nathan is interested in using the Assets Report to optimize asset performance in his company's Discovery ads. How often should he review the report and what should be do with assets afterward?

Google advises allowing assets 2 to 3 weeks to gather enough performance data before evaluating them, so optimization should happen only after that initial data-collection period. Google Help+1 The Asset report is designed to compare assets against others of the same type, which makes it useful for identifying weak creatives only after enough signal has accumulated. Google Help+1 After that review, weaker images should be replaced with new ones that resemble the strongest images in quality and composition. Google Help This approach improves creative quality without making changes so frequently that performance comparisons become unreliable