needs to display in every ad,you must add the text to either Headline position 1,Headline position 2,or Description position 1." Ben is currently managing a campaign that has a total investment of$7,000,generates1,400 conversions,andhasaCPA (cost-per-acquisition)of$5.Ben needs to sell excess inventory.To meet this goal,he'swilling to increase his CPA and campaign investment.Which of the following plans,built in the Performance Planner,will assist Benin achieving his marketing goal of selling excess inventory?
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Correct answer: An investment of$9,600 to generate 1,600 conversions with a CPA of$6..
Why this is the answer
The correct plan to assist Benin achieving his marketing goal of selling excess inventory is"An investment of$9,600to generate1,600 conversions with a CPA of$6."Ben's goal is to sell excess inventory,which means he needs to increase conversions. The plan that offers the highest number of conversions while keeping the CPA within an acceptable range is the most suitable.Inthis case,the plan with an investment of$9,600 to generate 1,600 conversions with a CPA of$6meetsBen's objective effectively.Despite increasing the CPA slightly from the initial$5,it allows for a significant boost in conversions,which aligns with his goal of selling excess inventory.Increasing the investment to$9,600 provides more budget flexibility to reach a larger audience and generate more conversions without significantly overspending.Therefore,this plan balances Ben's need to increase conversions with a reasonable increase in CPA and investment.
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