Nelson is a marketer for the company WorldTrend. Nelson wants to help build a strong, more user-focused organisation by getting the support of WorldTrend's leadership. Which of the following is a recommended action for Nelson to gain the support of leadership in this area?

Showing benchmark data across the competition is the most effective way to gain leadership support because it clearly demonstrates how WorldTrend performs relative to its peers. This external validation highlights potential areas for improvement and the benefits of a user-focused approach, framing it as a competitive necessity rather than an internal initiative. Comparing performance between internal teams (development and marketing) or focusing solely on the design team's statistics might be perceived as internal conflicts or departmental issues, not necessarily strategic priorities for leadership. A summary breakdown of the Google Ads account, while important for marketing, is too narrow in scope to drive a company-wide shift towards a user-focused organization.