Nicole has a campaign targeting HR professionals, which is seeing a lower conversion rate than previous campaigns she has run. Using Campaign Demographics, she notices that her conversions are all coming from members at companies with more than 500 employees. What should Nicole do next?

Nicole should narrow her current campaign targeting to include HR employees at companies with more than 500 employees because Campaign Demographics revealed that all existing conversions are from this specific segment. By focusing her budget on the audience most likely to convert, she can improve her campaign's efficiency and conversion rate. Creating a website audience is a separate action that doesn't directly address the underperforming current campaign. Stopping the campaign is premature, as the data provides a clear path for optimization rather than termination.