Nidia owns a law firm, and for the last few years she's been able to build her client base with the help of Search campaigns promoting a contact form. Nidia now wants to further this success with the help of a new Display campaign. Which campaign goal is appropriate for her?

Leads is the correct campaign goal because a contact form submission is a lead-generation action, not just a visit or an awareness signal. Google Ads uses campaign objectives to align campaign setup with the business result being pursued. Since the desired outcome is a completed inquiry form, the Display campaign should optimize toward lead-focused conversions. This keeps the campaign centered on generating prospective clients rather than broad exposure or general site visits