Nikolay is using the bid strategy report to evaluate performance of his Google Search campaign on Target CPA.He wants to understand how his campaign's performance has fluctuated overtime with regard to his actual CPA over the past six months.Where can he find this information in the report?
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Correct answer: Performance history..
Why this is the answer
Nikolay can find information about how his Google Search campaign's performance has fluctuated overtime with regard to his actual Cost Per Acquisition(CPA)inthe**Performance history**section of the bid strategy report.This section provides a historical view of the campaign's performance metrics,including CPA,over a specific period of time.By analyzing the performance history,Nikolay can gain insights into how well his campaign has been meeting the set Target CPA goal and whether there have been any notable fluctuations or trends in performance over the past six months.
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