Nino is an advertiser for an apparel company that sells both men's and women's clothing. How might Nino best use audience insights to see how his brand performs in each category?

Viewing demographic insights for men's and women's clothing separately allows Nino to understand the distinct customer bases for each category. This granular data reveals performance differences, such as which age groups are more engaged with men's clothing versus women's, or income levels associated with each. Analyzing them together (all product categories combined) would obscure these crucial differences, making it difficult to tailor strategies effectively. Looking at other, irrelevant categories would not provide useful information for his specific product lines. Therefore, separate demographic analysis is essential for optimizing campaigns for each apparel category.