Nino is an advertiser for an apparel company that sells both men'sandwomen's clothing.How might Nino best use audience insights to see how his brand performs in each category?

To understand how his brand performs in each category (men's and women's clothing), Nino should view demographic insights for these categories separately. This approach allows him to identify distinct audience characteristics, purchasing behaviors, and engagement metrics for each segment. Analyzing them individually provides actionable data to tailor marketing strategies, product development, and ad creatives specifically for men's clothing and women's clothing, optimizing performance for both. Viewing insights for other categories would be irrelevant, and combining all product categories would obscure the specific performance differences between men's and women's apparel, making it impossible to understand how each performs individually.