Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in Amazon Brand Analytics?

Noelle should look at the Repeat purchase section in ARA Premium if she wants to better understand the cadence for replenishment of her shampoo. The cadence for replenishment is used to understand the behavior of customers who make a repeat purchase of your product. If Noelle can understand the repeat purchase behavior of her customers then she can better create advertising to re-engage shoppers when they may be looking to buy again.