Norman's Hardware wants to remarket to people who have visited Normans hardware.com. They have already implemented the Universal Event Tracking (UET) tag on the site and created a re marketing list. At what point will Microsoft Advertising add a site visitor to their re marketing list?

Microsoft Advertising adds a site visitor to a remarketing list whenever the UET tag fires on a page the user visits, regardless of how they arrived at the site. This means if a user lands on normanshardware.com directly, through an organic search result, or via an ad click, the UET tag will record their visit and add them to the remarketing list (assuming they meet the list's criteria). The key is the UET tag firing on the website. Searching for "Norman's Hardware" or merely seeing an ad doesn't trigger the UET tag; the user must actually visit the website.