OceanWorld,a swimwear brand,considers summer to be their peak season. What is the recommended approach for them to help customers discover, consider,and purchase their products during and outside of peak season?

Always-on sponsored and display ads provide continuous visibility across the customer journey. Sponsored ads (Sponsored Products, Sponsored Brands, Sponsored Display) drive discovery and consideration by appearing in shopping results and product pages, directly influencing purchase intent. Display ads (Amazon DSP) can reach audiences on and off Amazon, building brand awareness and remarketing to interested customers, which is crucial for both peak and off-peak seasons to maintain brand presence and nurture future purchases. The other options are less effective because they either limit the reach or the type of engagement. For example, relying only on video ads or only on display ads during peak season would miss opportunities to capture demand through search or to build brand awareness consistently.