of products.

The selected answer options are correct because using the onsite Product Listing Ad (PLA) solution in a retail media program offers key advantages for brand advertisers. Firstly, PLAs offer a pay-per-click advertising solution for brand advertisers who want to increase clickthrough and sell-through of products, making them an efficient way to drive traffic and conversions by paying only when a shopper clicks on the ad, ensuring that the advertising spend is tied to actual engagement with the product. Secondly, brand advertisers only pay when a shopper clicks on a PLA, which provides a cost-effective and performance-based model, as advertisers only incur costs when their ad leads to an action, ensuring a higher return on investment. These features make PLAs an attractive solution for brands aiming to increase product visibility and sales while maintaining budget control.