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Correct answer: Brand advertisers only pay when a shopper clicks on a PLA..
Why this is the answer
Product Listing Ads (PLAs) operate on a pay-per-click (PPC) model. This means that advertisers are charged only when a user actively clicks on their PLA, indicating interest in the product. This makes PLAs a cost-effective advertising method as advertisers only pay for engaged traffic. The statement that PLAs highlight key products next to competitors and take category ownership is incorrect because while PLAs do display products, their primary function is not necessarily to "take category ownership" or always appear next to competitors in a way that implies ownership. Their main purpose is to drive traffic to product pages.
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