Oj is tah wants to develop a strategy for her brandon Amazon.Whichofthe following audience solutions would best help her understand how customers currently view and purchase the brand’s products on Amazon?

Audience insights provide detailed information about a brand's existing customers on Amazon, including their demographics, purchase behavior, and product preferences. This data helps Oj better understand how customers currently view and purchase her brand's products, enabling her to develop an effective strategy. Advertiser audiences are custom segments created by advertisers, which are useful for targeting but don't inherently provide insights into existing customer perceptions. Amazon audiences are pre-defined segments based on Amazon's vast customer data, useful for broad targeting but less specific for understanding a particular brand's current customer interactions.