On is im wants to use display advertising tore engage shoppers that viewed their product detail page,but did not purchase.Which audience would be best for helping On is im achieve this goal?
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Correct answer: Audiences based on detail pageviews.
Why this is the answer
Audiences based on detail pageviews are ideal for retargeting shoppers who viewed a product but didn't purchase. This strategy, known as remarketing, allows Onisim to show relevant ads to users already familiar with their products, increasing the likelihood of conversion. Demographic audiences are too broad as they target users based on age, gender, or income, without considering their specific interest in Onisim's products. In-market audiences are also too broad because they target users actively shopping for products in a specific category, but not necessarily Onisim's specific products.
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