On Snapchat, a great way to generate buzz and encourage your followers to amplify your brand, is by creating image overlays referred to as __________.

Geofilters are location-based overlays on Snapchat that users can apply to their Snaps. Brands can create custom Geofilters for specific events, locations, or promotions, allowing users in that area to add the branded filter to their content. This encourages user-generated content and amplifies brand visibility as users share their Snaps with the Geofilter. Auto-Enhance, Photo Layers, and Image Boost are not Snapchat features related to branded overlays. LensFilter is not a standard Snapchat term for this function. Map lenses are a type of Snapchat Lens, but not the primary method for brand-specific, location-based overlays. Brandfilters is a descriptive term but not the official Snapchat terminology.