On which of the following popular branding platforms do people spend the most in-app time per month, on average?
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Correct answer: Waze.
Why this is the answer
Navigation sessions remain active during a full trip, creating longer average monthly engagement than platforms built around browsing or messaging. Waze Ads uses that extended in-app attention to reach drivers during real-world movement. The value comes from active route context, not passive content consumption. This supports branding by keeping businesses visible while users are on the road.
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