Onaverage,how many people abandon an app after just one session?
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Correct answer: 1in5.
Why this is the answer
On average, 1 in 5 people abandon an app after just one session. This highlights the critical importance of a strong first-time user experience (FTUE) to encourage continued engagement. If the app doesn't immediately provide value or is difficult to navigate, users are likely to uninstall it quickly. The other options, 1 in 50 and 1 in 20, represent significantly lower abandonment rates than what is typically observed, making them incorrect.
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