Once integrated with Campaign Manager, Display & Video 360 or Search Ads 360, which types of conversions can be reported in the Conversions > Multi-Channel Funnels reports? (select three)
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Correct answer: Ecommerce transactions and Goals from Google Analytics, Floodlight counters, Floodlight sales.
Why this is the answer
When Google Analytics 360 is integrated with Campaign Manager 360, Display & Video 360, or Search Ads 360, the Multi-Channel Funnels reports can incorporate several types of conversion data. These include "Ecommerce transactions and Goals from Google Analytics," which are standard conversion types tracked within Google Analytics itself. Additionally, "Floodlight counters" and "Floodlight sales" are included because Floodlight activities are the primary conversion tracking mechanism used across the Google Marketing Platform, including Campaign Manager 360, Display & Video 360, and Search Ads 360. These integrations allow for a comprehensive view of how various marketing touchpoints contribute to these specific conversion types. "Google Ads Conversions" are not directly reported in the Multi-Channel Funnels reports in this context; while Google Ads data can be linked, the conversions themselves are typically represented through Google Analytics Goals or Floodlight activities once integrated.
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