Once you’ve added all potential markets to your assessment sheet, it’s time to select the ones you want to assess. What do you need to do next to understand opportunity and competition?

To understand the opportunity and competition in potential international markets, you need to perform all of the listed actions. Accessing the Google Search Console Performance on Search Results Report for relevant country-specific properties (if available) provides valuable data on existing search performance, queries, and user behavior, helping you gauge current visibility and potential. Conducting thorough keyword research for each target market is crucial to identify search demand, user intent, and competitive landscapes in local languages. Both steps are essential for a comprehensive assessment, as GSC shows what's currently happening, and keyword research reveals what could be. Therefore, selecting "All" is correct because neither step alone provides a complete picture.