One of the Four P’s of marketing strategy is ‘Product’ - what does this refer to?

The 'Product' element of the Four P's of marketing (Product, Price, Place, Promotion) refers to the actual good or service being offered to customers. It encompasses its features, benefits, quality, design, branding, and packaging. Understanding your product thoroughly is foundational to a successful marketing strategy. "How much your products cost" refers to 'Price,' another distinct P. "Your product CPC" (Cost Per Click) is a metric related to advertising, specifically within the 'Promotion' aspect, not the product itself.