One of the key 'Don't's' in optimizing your content for international markets is not allocating resources for ongoing content support in your international markets.

This statement is true. A common pitfall in international SEO is a "set it and forget it" approach to content. Successful internationalization requires continuous effort, including regular updates, localization of new content, monitoring performance, and adapting to local market trends and search engine algorithm changes. Failing to allocate resources for ongoing content support leads to outdated information, missed opportunities, and a decline in search visibility and user engagement in those markets. Without sustained investment, initial international SEO efforts will likely yield diminishing returns.