One of your clients wants to try building a customer journey on their own. What are some features you might highlight to emphasize how easy to use the Customer Journey builder is?

The correct options highlight key features that make Mailchimp's Customer Journey builder user-friendly. Drag-and-drop functionality simplifies the process of adding and arranging steps, making it intuitive for new users. The visual interface's ability to display high-level statistics directly within the journey map allows users to quickly understand performance without needing to navigate to separate reports. Rules and branching points are fundamental to creating dynamic, personalized journeys, and their clear implementation within the builder demonstrates its ease of use for guiding contacts based on their actions. The incorrect option, "The add or remove tag action lets contacts add tags to products they’re interested in purchasing," misrepresents the functionality; tags are applied by the user (the marketer) to segment contacts, not by contacts themselves to products.