One of your customers makes designer T-shirts.They'reusing custom columns to find out how their newline of celebrity-inspired shirts is performing.What action in Search Ads 360 does a custom column let them access for any formula?

For a customer creating designer T-shirts,leveraging custom columns in Search Ads 360 provides valuable insights into the performance of their celebrity-inspired shirts.Custom columns allow access to specific data and metrics,and when used with a formula,they enable the customer to calculate and evaluate the impact of various factors.In this scenario,a custom column with a formula would allow them to access and analyze data related to conversions.By using this custom column,they can track the effectiveness of their celebrity-inspiredT-shirts in driving conversions,providing actionable data to optimize their advertising strategy.It's a powerful tool within Search Ads 360 that empowers advertisers to customize and tailor their reporting to meet specific business goals and objectives.