optimization at the query level, and Serves product ads on search and responsive ads on native, are correct because they highlight Combining a streamlined and simple campaign structure with automated optimization at the query level is also a key benefit, as Hugo is setting up a new shopping campaign for a new product line. Which bid strategy can Hugo use if using a third party bid management tool?

The selected answer option, Enhanced cost per click, is correct because it is a bid strategy that Hugo can use when employing a third-party bid management tool for his shopping campaign. Enhanced cost per click (ECPC) allows for automated adjustments to manual bids based on the likelihood of a conversion, helping to maximize the effectiveness of the campaign while giving some level of control over the bids. This bid strategy can work seamlessly with third-party bid management tools, which often rely on ECPC to make real-time adjustments. The other bid strategies, Target return on advertising spend (ROAS) and Maximize clicks, can also be used in some cases, but ECPC is more compatible with third-party tools that manage bids in a more flexible, manual way, providing the advantage of automation while still retaining some level of manual control over the bids.