Organic Traffic Insights shows your keyword rankings based on data from ___

Organic Traffic Insights pulls keyword ranking data directly from Google Search Console. This integration allows Semrush to display the actual keywords your website is ranking for in Google search results, along with impressions, clicks, and average position. While Semrush has its own extensive keyword database and tracking capabilities, for the specific feature of "Organic Traffic Insights," the ranking data originates from Google Search Console. Therefore, "Semrush" alone is incorrect because it's not generating this specific ranking data itself for this feature, and "Both" is incorrect because the primary source for this particular tool is GSC.