Organizations should have a Crisis Management Plan for social media. This plan should identify the keywords, hashtags, etc. that should be continually monitored, to proactively identify external issues before they spiral into a crisis. This component of a Crisis Management Plan is referred to as a _________.

A Social Media Monitoring Strategy is the correct answer because it specifically refers to the systematic process of tracking and analyzing social media conversations to identify mentions of your brand, keywords, hashtags, and industry trends. This proactive approach allows organizations to detect potential issues early, before they escalate into full-blown crises. While "Social Media Listening Techniques" are part of monitoring, the strategy encompasses the overall plan, including what to monitor and how to respond. "Social Search Streams" are tools used for monitoring, not the strategy itself. "Social Surveillance Best Practices" is too general, and "Brand Awareness" is a goal, not a crisis prevention component.