Otis is the marketer for his company's web site, ClassicRock.com. The company sells pre-nineties music through the site. Several family members have commented that the site is difficult to use. Otis thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Otis focus on?

Otis should focus on Navigation and Landing Pages to improve the user experience. Navigation directly impacts how easily users can find information and products on the site. If the site is difficult to use, improving navigation will make it more intuitive and enjoyable. Landing pages are crucial because they are often the first interaction points for users and need to be clear, engaging, and guide users towards conversion. Optimizing them ensures a positive initial experience. Imagery is important for aesthetics but less directly impacts usability than navigation. Analytics is a tool for measuring, not an area of improvement itself. Specialization is a business strategy, not a direct user experience element.