Ousmane does marketing for a mattress company and is launching a new Discovery campaign. How should he set up the campaign in order to track how many new people are signing up for the service as a result?

To measure sign-ups from the campaign, the account needs conversion tracking. In Google Ads, sign-ups are measured as a website conversion action, and the results can then appear in the Conversions column. Without that setup, the campaign can generate traffic, but it cannot accurately show how many sign-ups came from ad interactions. This makes conversion tracking the required setup for performance measurement in this case