Over what timeframe is a lifetime budget for Sponsored Brands calculated?
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Correct answer: A start and end date set in the campaign during campaign creation.
Why this is the answer
A lifetime budget is calculated across the full campaign period set during Sponsored Brands campaign creation. This budget type requires a defined start date and end date so Amazon Ads can pace spend over that selected timeframe. It is useful for campaigns tied to a fixed promotion, launch, or seasonal window. Unlike a daily budget, it does not support an open-ended always-on campaign structure.
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