Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Why should your call-to-action contain action-oriented language?
- - Why would someone use Google Analytics for Firebase instead of Google Analytics 4, considering that the same SDK powers both experiences?
- - Why would you see “Unknown” appear in the location or region data in your countries report?
- - Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?
- - Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?
- - Why would you use Audience Expansion?
- - Why would you want a service to help you manage and discover influence?
- - Why would you want to run competitive analyses of keywords?
- - William has been learning how to find opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at Drivvu to use their Drivvu app in real-world situations. Why is it important for Drivvu to see how their app works in real-world situations with regards to CRO?
- - William has been learning how to find opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at MotorValve to use their MotorValve app in real-world situations. Why is it important for MotorValve to see how their app works in real-world situations with regards to CRO?
- - William has low impressions on his campaigns. Which tactics should he consider using to increase his reach? Select five.
- - William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value that he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two)
- - Windsor Jones, Vice President of Sales for EuropeanTours.eu has ordered his marketing team to improve the website. Revenue from the site has dipped, and he thinks it's because the landing page is unfriendly. As the head marketer for EuropeanTours.eu, you must determine if he's right or wrong. What tool can you use to measure the effectiveness of your landing page?
- - With Audiences, you can use your data to retarget website visitors or reach known contacts and accounts. What does that include? Select all that apply.
- - With behavioral targeting, you could reach people who:?