Paola has installed the Insight Tag and created different website audiences for her key website pages. Now, she wants to find new possible customers with similar profiles to her website visitors based on what she sees in Website Demographics. Which targeting method would she use?
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Correct answer: Audience Attributes.
Why this is the answer
Audience Attributes is the correct targeting method because it allows Paola to reach new audiences based on professional characteristics like job function, industry, company size, and seniority, which aligns with her goal of finding new customers with similar profiles to her website visitors, as identified through Website Demographics. Website Demographics provides insights into these professional attributes of her existing visitors. Account Targeting is incorrect because it focuses on reaching specific companies, not on expanding to new individuals with similar professional profiles based on demographic insights.
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