Partners can bid on a brand's trademarked keywords even if they don't have the necessary permission from the brand. Is this statement true or false?

This statement is false. Partners are generally prohibited from bidding on a brand's trademarked keywords without explicit permission. Doing so can lead to several negative consequences, including trademark infringement lawsuits, damage to the brand's reputation, increased advertising costs for the brand, and potential termination of the partnership. Most partnership agreements and platform policies explicitly forbid unauthorized bidding on trademarked terms to protect the brand's intellectual property and maintain fair competition. While some brands may grant specific partners permission, this is an exception, not a general rule, and requires clear, documented consent.