Patrizio is looking for a way to quickly identify available opportunities to improve the performance of his Search campaign. Which resource could he use to achieve his goal?
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Correct answer: Optimization score.
Why this is the answer
Optimization score is an estimate of how well a Google Ads account is set to perform, and it is paired with recommendations that surface actions expected to improve campaign performance. Each recommendation includes a score uplift, which helps prioritize changes by expected impact. That makes it the fastest built-in resource for finding available opportunities in one place instead of manually reviewing multiple reports. It is specifically intended to identify and prioritize actions that can improve Search campaign performance. Google Help+2Google Help+2
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