Paulo is setting up a campaign for a new skin care product and wants to show the ads to as many customers as possible.Which keyword match type should he use?
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Correct answer: Broadmatch.
Why this is the answer
Broad match is the most suitable option because it allows ads to show for the widest range of related search queries, including misspellings, synonyms, and related searches. This maximizes visibility and reach for a new product, helping Paulo introduce it to as many potential customers as possible. Exact match would be too restrictive, only showing ads for searches that precisely match the keywords, limiting reach significantly.
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