Paulo recently launched a Sponsored Products campaign to help boost sales of a newproduct.The only product in the campaign has just lost the Featured Offer. How will this affect the campaign?
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Correct answer: The campaign will stop and a new campaign must be created..
Why this is the answer
When a product loses the Featured Offer (formerly known as the Buy Box), it becomes ineligible to run Sponsored Products ads. This is a fundamental requirement for Sponsored Products campaigns. Therefore, the campaign will stop delivering ads. A new campaign does not necessarily need to be created; rather, the product must regain the Featured Offer to become eligible for advertising again within the existing campaign or any new campaign. The option "The campaign will continue to run as normal" is incorrect because the Featured Offer is a prerequisite for Sponsored Products.
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