People who have not liked or followed your company on social media will not see your ads. True or false?

This statement is false. Social media advertising platforms like Facebook, Instagram, and LinkedIn allow businesses to target users based on various criteria beyond their existing followership. You can use demographic information (age, gender, location), interests, behaviors, and even custom audiences (e.g., website visitors, email lists) to reach potential customers who have never interacted with your company's social media pages. While targeting existing followers can be part of a strategy, it's not a limitation for ad visibility.