Performance advertisers care about:

Performance advertisers prioritize measurable outcomes directly tied to business goals. They focus on driving actions like purchases, leads, or app installs, and need to achieve these at a large scale while accurately tracking their return on investment (ROI). The ability to measure results precisely is crucial for optimizing campaigns and demonstrating value. Increased video views and click-through rates are metrics, but not the ultimate goal; they are means to an end for performance advertisers. Building awareness is typically a branding objective, not the primary focus of performance marketing, which emphasizes direct response.