Peter’s ads are driving leads, but don't seem to be turning into SQLs or closed opportunities. What should he do?

Peter's ads are generating leads, but the problem lies in converting those leads into sales-qualified leads (SQLs) and closed opportunities. This indicates a need for lead nurturing, not simply increasing lead volume. Nurturing with ungated content (e.g., blog posts, webinars, whitepapers) helps educate and build trust with prospects, moving them further down the sales funnel. Increasing ad spend or launching a bigger campaign without addressing the conversion issue would likely result in more unqualified leads and wasted budget. The focus should be on improving lead quality and engagement after the initial lead capture.