Pierre wants to reach a similar audience as his past purchasers. What should he consider using?
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Correct answer: Lookalike Audiences.
Why this is the answer
Lookalike Audiences are used to reach members similar to a source audience. Past purchasers can serve as the source audience because they represent people who already completed a valuable action. This targeting approach extends reach beyond the original list while keeping the audience modeled on relevant behavior. Current LinkedIn guidance notes that new Lookalike Audiences have been discontinued and recommends Predictive audiences or Audience Expansion for similar-audience use cases.
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