Pinterest ranks ad interactions to award an attribution for a conversion event. Place these three ad interactions in order from highest ranked (top) to lowest ranked (bottom).

Pinterest uses an attribution model that prioritizes ad interactions based on their proximity and intent to a conversion. Click attribution is ranked highest because a click demonstrates the strongest intent to engage further with the ad's destination. Engagement attribution, such as a save or close-up, is ranked second; while it shows interest, it's a less direct action than a click. View attribution is ranked lowest, as simply seeing an ad is the least direct indicator of intent to convert. This hierarchy ensures that the most impactful ad interaction leading to a conversion receives credit.