Pinterest Certification Exam Answers
Verified answers and clear explanations for every Pinterest certification exam. Browse by exam below, or practice the full set on ExamRoll.io.
Pinterest Advertising Essentials Quiz All exam questions
- A start-up is launching a sustainable fashion brand and decides to use Pinterest to target Gen Z customers interested in eco-friendly products. Their plan is to create Pins featuring sustainable clothing emphasizing eco-friendly materials and ethical manufacturing processes. When targeting Gen Z users interested in sustainability on Pinterest, which approach is most effective?
- According to a 2021 study, shoppers on Pinterest spend 2x more than shoppers on other platforms.
- Advertisers can create “actalike” audiences by selecting an existing audience and allowing Pinterest to create similar audiences based on people's behavior patterns.
- ____ are managed by Pinterest dynamically instead of by you, and are updated several times a day.
- Bluxome is a brand that just launched a conversion campaign to drive sales for their new menswear line. After discovering the advantages of multi-objectives, their media strategist is considering adding awareness as a second objective. What benefits can Bluxome gain from adding an awareness campaign to their conversion strategy? (Choose 2)
- Drag and drop the tiles below to place the steps for building a campaign in Ads Manager in the right order. The first step on top and the last step at the bottom.
- Fill in the blank. To access technical documentation about how to implement the Pinterest API, you should visit the _________.
- For every ___________, you’ll need to pick a single marketing objective.
- For manual implementation of the Pinterest tag, advertisers have to add the base code to every page of your website so that event codes can function to accurately measure that event.
- _____ formats feature a product details page, which allows brands to share more details on their story, such as ingredients, step by step instructions, and more.
- How do shoppers on Pinterest differ from other platforms?
- How would an advertiser set a bid for a conversion campaign?
- If an advertiser lowers a custom bid, Pinterest may still surpass that bid value in the next auction.
- In the scenario where a user viewed and saved an ad within the defined attribution window, which user behavior would be awarded the attribution for the conversion event?
- On Pinterest, users save ideas to boards in the form of ___.
- Over _____ million people all over the world use Pinterest every month.
- Pinterest only allows interest targeting to be served on the Browse and Home feed pages. Interest targeting will never appear on the Search landing page.
- Pinterest ranks ad interactions to award an attribution for a conversion event. Place these three ad interactions in order from highest ranked (top) to lowest ranked (bottom).
- Studies have found that consumers are more likely to ___ brands they see in a positive environment.
- The ___________ feature in Ads Manager enables you to run the same campaign at two different times over the holiday season.
- True or false: Pin descriptions play a major role in search so you should include relevant keywords to help with targeting.
- True or False: Pinterest recommends users leverage the Pinterest API for Conversion in combination with the Pinterest tag.
- True or False? To test your implementation, your developer begins by sending test pings to the API with several event samples.
- Video ads can influence which of the following metrics?
- What is a data source?
- What type of ad format did the advertiser use to design the ad below?
- When a Pinterest user clicks on a pin on a desktop, they are taken _______.
- When a Pinterest user clicks on a pin on a mobile phone, they are taken _______.
- When is the best time to consider brand lift solutions?
- When should an advertiser use a brand awareness campaign?
- When should an advertiser use a catalog sales campaign?
- When should an advertiser use a consideration campaign?
- Where are the three places an ad can be served? (Select three)
- Where in the Pinterest Business platform can you check to see that deduplication was set up correctly?
- Which custom reporting solution would you choose to run the report and have the report emailed to you or anyone else?
- Which of the following are examples of Pinterest tag tracked data?
- Which of the following are insights an advertiser could see only after implementing the Pinterest tag?
- Which of the following are options for where your ads can appear on Pinterest?
- Which of the following are requirements for an ad to enter the Pinterest ad serving system to be considered for auction?
- Which of the following are true about attribution windows?
- Which of the following are true about Enhanced Match?
- Which of the following are true about expanded targeting?
- Which of the following are true about multi-objective campaigns?
- Which of the following are true about the Pinterest API for Conversions?
- Which of the following Conversion Visibility solutions support visibility of both web and app data? Select all that apply.
- Which of the following influences the Pinterest auction system?
- Within Ads Manager advertisers can edit live campaigns to optimize performance by modifying targeting details, changing bids, and adjusting spend.
- You are a furniture retailer and you have a product catalog with items spanning a wide variety of prices. You want to drive more conversions across higher priced items to increase revenue. What option should you use?
- You work for a start-up that just launched a fitness app for people interested in home workouts, targeting those looking to stay fit without going to the gym. Your goal is to create a Pinterest ad campaign to promote the app. Which targeting approach is best suited for this objective?
- You’re setting up a Pinterest ad campaign to drive traffic to your website, where you sell handmade candles. You want your ads to be shown to people who are most likely to click through to your website. What objective should you use?
- Your brand is launching a new line of eco-friendly yoga mats on Pinterest. You aim to maximize your campaign’s reach within a specific budget. Which bidding strategy should you choose?
Pinterest Media Buyer Certification Exam All exam questions
- A beauty advertiser is planning a new product launch. It wants to reach as many people on Pinterest as possible for its budget, and wants people on Pinterest to navigate to its website to learn more. Which strategy should the advertiser use?
- A beauty advertiser wants to run a quiz ad to help people on Pinterest find the correct product for their needs. Which two campaign objectives can the advertiser select?
- A Consideration campaign has been running for three weeks and is meeting goals, but underpacing. The campaign uses custom bids, multiple broad ad groups targeting women users, aged 18-24, and broad match keywords. What can the advertiser do to ensure the campaign delivers in full?
- A consumer product goods (CPG) advertiser wants to run an awareness campaign targeting parents and Gen Z (over age 18), utilizing different creative messaging. What are two advantages of using campaign budget optimization?
- A CPG (consumer product goods) advertiser wants to drive deeper awareness, and creates a mini recipe leveraging showcase ads. Which campaign objective could the advertiser choose?
- A fashion advertiser on Pinterest wants to create an audience of people who have shown a high level of intent by saving and clicking on its Pins. Which type of engagement audience should be used?
- A fashion advertiser wants to increase both in-store and online sales. The advertiser has the Pinterest tag installed and is leveraging geographic targeting to reach Pinterest users near store locations. It sees strong results but struggles to deliver its daily budget. What should the advertiser do?
- A fashion brand advertiser with a Pinterest product catalog wants to drive online sales. It wants to launch a campaign with Pinterest but does not have the resources to create new ads for the campaign. What should the advertiser do?
- A natural health advertiser experiences supply chain issues and online product delays, but it wants to capitalize its daily spend when there is an opportunity. However, the advertiser also wants the ability to turn the continuous campaign off if a product shortage occurs. Which budgeting option should this advertiser use?
- A newly launched Brand awareness campaign is performing well with CPMs (cost per mille) slightly above advertiser benchmark. The campaign is set up with two ad groups targeting: Ad Group 1: Interest and keywords Ad Group 2: Audience list Both ad groups have a frequency cap of three, target all placements and are set to automatic bidding. What action can the advertiser take to further improve CPM?
- A pet store advertiser wants to increase the scale of its audience in a consideration campaign by finding people on Pinterest who behave similarly to those who have signed up for a newsletter on its website. Which audience is required to create an actalike?
- A retail advertiser wants to drive awareness about a new product launch to reach people on Pinterest who saved Pins from its previous spring campaign. Which type of audience targeting is required to meet this objective?
- A retail advertiser wants to set up an automated report to track campaign pacing on a weekly basis. Which reporting solution should the advertiser use?
- A snack food advertiser is creating a Pin within Ads Manager on Pinterest and needs to determine which description to use. Which description follows Pinterest's recommended guidelines?
- A snack food advertiser wants to advertise its newest flavor of pretzels on Pinterest. It is building creative assets for the campaign and wants to make a big impact with an ad format that expands across the full two-column Pinterest feed. Which format should the advertiser use?
- A travel agency is using Pinterest to promote a new tour package. It wants to use dynamic visual inspiration to increase awareness of the multiple destinations available within its travel packages. Which ad format should the travel agency use?
- A travel agency wants to drive more people to book vacation packages on its website. Which ad campaign objective should it use?
- AA small kitchen appliance advertiser is running a Brand awareness campaign with the goal of reach in a new market. Cost per mille (CPM) is underperforming compared to benchmarks. Which two steps can the advertiser take to improve CPM performance?
- An advertiser checks its tag health in Ads Manager and sees the following warnings: Ared triangle reads: “The em value provided by your Pinterest Tag is " (the empty string), undefined, "n/a" or null. It should be a SHA-256 hash.” An orange diamond reads: "Too few of the product IDs included in your add to cart events match the Product IDs in your catalog." ‘An orange diamond reads: "Too few of the product IDs included in your checkout events match the product IDs in your catalog.” A green circle reads: "We are detecting this event, but at least one parameter needs action.” Which warning indicates a critical alert?
- An advertiser creates actalike and website retargeting audiences and wants to include these audiences in campaigns. The advertiser wants to see which audiences have a higher engagement rate and lower cost per mille (CPM). Additionally, the advertiser wants to optimize toward the top-performing ad group. How should these audiences be set up?
- An advertiser enables expanded targeting to increase scale across its awareness campaigns. Which signals from the Pin are used to find additional people on Pinterest to target?
- An advertiser for a home decor brand wants to drive traffic to its website to generate more subscriptions to its newsletter. Which campaign objective should be used?
- An advertiser for a local bakery wants to showcase a video of the bakery’s cake decorating process to inspire and reach new audiences. Which ad format should be used?
- An advertiser for an ice cream brand wants to create a campaign for the launch of its new hot fudge product. The advertiser only wants to reach consumers who are searching for the exact term: ice cream sundae ideas. How should this keyword be entered into the advertiser’s targeting setup?
- An advertiser has a 2:3 static image and wants to launch an awareness campaign. Which ad format can the advertiser create to use this image?
- An advertiser has a conversion campaign with two ad groups that have three Pins in each group. One ad group targets an actalike audience, and the other retargets previous individuals who have engaged with the campaign. Three days ago, the daily spend rate decreased from its usual spend. The advertiser notices that a Pin was rejected. What should the advertiser do to resolve this issue?
- An advertiser has an awareness campaign and wants to drive high traffic to its website to increase email sign-ups. The campaign is set up with a lifetime budget for 60 days and targets relevant keywords and interests. The campaign is pacing to deliver in full, but there has not been any increase in traffic or email sign-ups. What should the advertiser do to improve performance and drive traffic and email sign-ups?
- An advertiser has an employee who wants to create and edit campaigns. The advertiser does not want the employee to access billing and business settings. Which permission should the advertiser give this employee?
- An advertiser has limited creative resources and needs to create assets that can be "live" across all campaigns and the funnel for awareness, consideration and conversion. Which two ad formats should the advertiser create?
- An advertiser has strict goals for its consideration campaigns and cannot exceed a $2.12 cost per click (CPC). Which bid strategy should the advertiser use?
- An advertiser has two live campaigns: one under the awareness objective and one under the consideration objective. The awareness campaign is not reaching the desired goal of $1.00 cost per mille (CPM). The consideration campaign is performing well with a cost per click (CPC) of $0.30. What should the advertiser do with the campaign budgets to take advantage of good performance?
- An advertiser has uploaded its product feed to Pinterest and now wants to promote its product Pins as ads. Which ad format should be used?
- An advertiser inputs a daily campaign budget of $100 and uses flexible daily budgeting. What will happen to the daily spend?
- An advertiser is about to launch a new campaign and wants to increase traffic to its site. Which campaign objective should it use?
- An advertiser is managing a multi-ad group campaign on Pinterest. It has been closely monitoring the campaign's performance and notices one of the ad groups is not performing as expected. Which potential result should the advertiser anticipate if it decides to pause one of the ad groups within the campaign?
- An advertiser is running a conversion campaign that utilizes both prospecting and retargeting tactics. After two weeks of delivery, 90% of spend has been delivered against the prospecting ad group. Which action should the advertiser take to improve retargeting performance?
- An advertiser is running a conversion campaign with narrow targeting and a custom cost per action (CPA) bid at $25. The campaign is not spending as much as it should. The advertiser wants a quick solution to fix the issue. What should the advertiser's next action be?
- An advertiser is running a full-funnel strategy and has campaigns in every objective to promote its new line of jeans. The awareness campaign is set up with one ad group targeting fashion keywords and women with no frequency cap. The consideration campaign is optimized towards outbound clicks and has two carousel ads. The conversion campaign is optimized towards checkouts and has static creatives with coupon codes. The upper and mid-funnel campaigns are performing well but increased cost per checkouts have been occurring in the lower-funnel campaign. What can the advertiser do to improve lower-funnel campaign performance?
- An advertiser is running a full-funnel strategy. The awareness campaign is driving a low cost per mille (CPM) and is pacing to deliver in full. The consideration campaign has low cost per click (CPC) and is exceeding its expected daily spend goals. However, the conversion campaign is driving low cost per action (CPA), but is not pacing to deliver in full. What should the advertiser do to make sure the conversion campaign spends in full?
- An advertiser is running an awareness and a consideration campaign on Pinterest and wants to measure the effectiveness of ad recall with a 2Q Pinterest brand lift study. Which three components have minimum requirements to conduct this study?
- An advertiser is running an awareness and a consideration campaign. The primary key performance indicator (KPI) for the awareness campaign is reach, and it’s using interests and keywords. The primary KPI for consideration is site traffic, which is using site retargeting audiences. The advertiser wants to drive additional people on Pinterest down the funnel from the awareness campaign to consideration. Which audience should the advertiser implement in the consideration campaign?
- An advertiser is running an awareness campaign with custom bidding and its goal is to spend the budget in full with a $2.50 cost per mille (CPM). Currently, the campaign is pacing at 100%, but the CPM is $2.55. What optimization levers will get the advertiser's campaign closer to that $2.50 goal?
- An advertiser is running one awareness campaign with two ad groups containing static Pins. Each ad group contains its own unique creative assets and is using creative best practices. One ad group is receiving more spend than the other. What should the advertiser do to have more control of the amount of spend towards the other creative assets?
- An advertiser is running site visitor, engagement, and actalike audiences in a campaign. It wants to see which audience drives the highest click-through rate (CTR). How should the advertiser obtain this report?
- An advertiser is running two campaigns; one for Awareness and one for Consideration. The primary key performance indicator (KPI) for the Awareness campaign is reach, and it’s using interests and keywords. The primary KPI for the Consideration campaign is site traffic, which is using site retargeting audiences. The advertiser wants people who engaged with its awareness campaign to be subsequently targeted by the Consideration campaign. Which audience should the advertiser target to accomplish this goal?
- An advertiser is setting up a catalog sales campaign that will include prospecting and retargeting audiences. How should the retargeting audience be set up in order to gain the highest ROI?
- An advertiser is setting up a Catalog sales campaign that will include prospecting and retargeting audiences. What is the best way to set up the retargeting audience?
- An advertiser is starting to create Pins and wants to separate its English-language Pins from French-language Pins, so the campaign setup will be easier in the future. How should the advertiser separate out the English and the French Pins?
- An advertiser is targeting audience lists, multiple countries and multiple age demographics in its conversion campaign. The campaign is not meeting conversion goals. The advertiser wants to improve campaign performance but does not want to adjust existing creative assets or audience lists. Which two optimizations can be used to improve performance?
- An advertiser is testing Pinterest and wants to understand the impact Pinterest has on its conversions across multiple channels. The advertiser has run conversion/shopping campaigns for the past three months and wants to learn more about conversions from these campaigns compared to what it sees as its source of truth. Which measurement solution should the advertiser use?
- An advertiser is using licensed music for a video Pin and wants to make sure the ad cannot be shared once the campaign ends. How should the advertiser create the Pin to meet this requirement?
- An advertiser needs to upload its data source (also known as a data feed, product feed or product catalog) to Pinterest using the Catalogs tool. Which two options can the advertiser use?
- An advertiser notices that Pins are served too many times to the same audience. Which two steps should the advertiser take to help fix this issue?
- An advertiser notices that the Pinterest tag is collecting far more events than its API for Conversions when looking at the Event History page in the Conversions tab. What should the advertiser do to make sure both conversion tracking solutions report a similar number of conversions?
- An advertiser pulls a mid-campaign report and sees that Android mobile devices have higher CPMs (cost per mille) than other devices across awareness campaigns. The advertiser wants to remove Android mobile. Where should the advertiser adjust this setting when editing the campaign?
- An advertiser ran a Brand awareness campaign and noticed its cost per mille (CPM) performed well. It wants to know if people on Pinterest now view its brand more favorably after seeing the ads. What should the advertiser do next?
- An advertiser recently launched a website for handmade soaps. Its Pinterest campaign aims to target people who visited its website, but didn’t make a purchase, and those similar to its current customers. Which audience targeting approach should be used?
- An advertiser recently uploaded a template using bulk editor and received an error warning that says “No action could be found. Specify CREATE, EDIT or ARCHIVE.” What should the advertiser do to fix the template?
- An advertiser running a video views campaign is setting up the campaign ads. Which two ad formats are available for use?
- An advertiser sells textbooks to nearby college students and only wants to target its ad to people on Pinterest aged 18-24. Which targeting option should it use to reach this audience?
- An advertiser sets up a conversion campaign with three ad groups. Each group targets customers who previously added items to their cart, using keywords and customer mailing lists to do so. After the campaign has been “live” for two months, the advertiser notices the campaign is under-delivering. The advertiser checks each ad group's performance and sees that the targeting customer mailing lists did not spend in the last five days. What should the advertiser do first to help the mailing list ad group deliver?
- An advertiser sets up an awareness campaign with the goal of reaching people on Pinterest who are interested in holiday recipes while achieving low cost per mille (CPMs). The campaign is set up with: A lifetime budget of $40,000 for 50 days Three ad groups targeting food, drink and holiday interests Two static images, two carousels and two videos The campaign is pacing to deliver in full but has higher CPMs than the goal. Which action can the advertiser use to improve performance?
- An advertiser want to drive relevant traffic to its website. It wants to only reach people on Pinterest who are using dinner recipe idea keywords. Which placement should the advertiser select?
- An advertiser wants a solution to drive more sign-ups to its weekly newsletter. The goal is to build a weekly newsletter database. Which action should the advertiser leverage when setting up the conversion objective campaign?
- An advertiser wants flexible spending each day with the ability to increase spend on particular days leading up to the holidays for better performance. How should the advertiser set up its campaign?
- An advertiser wants to analyze the results of its campaigns in Ads Manager according to the attribution model adopted by its brand: 1-day view, 30-day click and 7-day engagement. Which set of steps does the advertiser need to follow to ensure it is analyzing the results correctly?
- An advertiser wants to check if its awareness campaign is pacing to deliver in full. The campaign has a lifetime budget and a frequency cap of three. The campaign has been “live” for five days and will be “live” for another 25 days. How can the advertiser check pacing for this campaign?
- An advertiser wants to create a Pin that does not distribute as an organic Pin and cannot be saved by people on Pinterest who view the Pin. What’s the process of creating this Pin in Ads Manager?
- An advertiser wants to drive clicks to its website. Which campaign objective suits its needs?
- An advertiser wants to launch a conversion campaign with the goal of driving gardening tool sales. The campaign is set up with customer email list targeting and home and gardening keywords. The advertiser reviews the creative to make sure it is following Pinterest best practices. How should the advertiser make sure the Pin follows creative asset and campaign best practices?
- An advertiser wants to launch a Conversions campaign with the goal of driving gardening tool sales. What should the advertiser look for to make sure the creative follows Pinterest best practices?
- An advertiser wants to make sure that people on Pinterest who have purchased its product no longer see its ads. What should the advertiser do?
- An advertiser wants to move from credit card billing to monthly billing. Its finance team was hard to reach after multiple failed credit card charges on the account. Its team agrees that monthly billing will fix this issue. What should the advertiser do first?
- An advertiser wants to promote several product Pins from its product group in a single ad. Which ad format should it use?
- An advertiser wants to serve its ads only on its home feed, and with related Pins. Which configuration is required?
- An advertiser wants to set up a shopping conversion campaign to reach people on Pinterest who have already visited its site or have unpurchased items in their cart. When the advertiser tries to create the campaign, the dynamic retargeting feature is unavailable and its tag health score is low. What should the advertiser do?
- An advertiser wants to use a static image Pin and to make the most of the space in the feed without it being cut off when viewed. Which aspect ratio should the advertiser use?
- An advertiser's campaign utilizes a $500 average daily budget. What is the maximum amount of spend this campaign will have on any given day in a week?
- An auto advertiser notices that its consideration campaign meets its goal, but there are issues with the campaign delivering. Which are the two actions that can be implemented below to help improve delivery?
- An entertainment advertiser wants to run a new 30-second trailer teaser driving awareness on Pinterest. Ad impressions are not a priority. Which campaign objective should the advertiser choose?
- For a data source (also known as a data feed, product feed or product catalog) to upload successfully to Pinterest using the Catalogs tool, it needs to contain seven fields. Which two fields must be included?
- How can Pinterest Performance+ products be used?
- How does a merchant benefit by using the product group analytics tool on Pinterest?
- How does the Pinterest conversion insights tool help an advertiser understand its marketing activities?
- How many minutes spent on Pinterest can typically lead to a more positive sense of wellbeing for users?
- In which of the following ways can advertisers choose to use Pinterest Performance+ creative?
- On the Pinterest platform, which percentage of top searches are considered unbranded?
- Performance+ Catalog sales campaigns must target which product group?
- What is the primary purpose of the Pinterest Conversion Insights tool on Pinterest?
- What should an advertiser do if it has multiple ad accounts and wants to share an audience with another ad account?
- Where is the Pinterest Performance+ creative generated backgrounds feature applied?
- Which feature allows people on Pinterest to keep their ideas and inspirations organized?
- Which of the following describe why people come to Pinterest?
- Which of the following statements defines the primary purpose of Pinterest?
- Which Pinterest product should an advertiser use to measure its return on ad spend (ROAS) for both organic and paid efforts on Pinterest?
- Which two of the following placements on Pinterest are used to discover ideas?
- Which two options can be used to a data source (also known as a data feed, product feed or product catalog) to Pinterest using the Catalogs tool?
- Which two solutions can be used to optimize campaign creative and keyword targeting for new trends?
Pinterest Media Planner Certification Exam All exam questions
- A car brand is launching a high impact awareness campaign with the goal of increasing reach by 20%. They want to land key messaging with customers and assess the best performing placement options with their target audiences. What placement options can the media planner recommend? (select one)
- A client brief for a new line of luxury athletic wear wants to target millennial and Gen Z men and women who prioritize high quality materials for an upcoming campaign. The client emphasizes the importance of understanding the target audience's interests beyond just athletics to identify relevant content and advertising opportunities. ‘Which Pinterest tools would be most helpful in achieving this goal?
- A cosmetics brand's ad includes a direct link that takes users right to its website. The brand's goal is to drive traffic and increase sales for a new product line. Which campaign objective meets the brand's goals?
- A fitness brand is launching a new shoe with a celebrity partnership using the following campaign requirements: Awareness campaign 3-day flight $650,000 budget Which ad formats should the media planner recommend?
- A historical brand has decided to shift away from traditional media, transitioning into a fully digital marketing approach. The company is focusing on growing brand awareness and sales in the digital space then using performance data for future optimizations. What Pinterest proprietary tool allows for automation and Al capabilities that help improve overall campaign performance?
- A media planner is reviewing a conversions campaign for a home decor client. Historically, there is high engagement with the audience, and the landing page product matches the ad. However, the click through rate (CTR) is low. Which of the following has likely caused the low CTR?
- A toy retailer wants to increase sales for a promotion during a busy shopping holiday. It wants to build an audience based on site visitor behavior for better targeting. Which tools are necessary to achieve this?
- A travel company launched a Conversion campaign for an upcoming holiday vacation special. The promotion is pacing to spend in full, but it is not reaching KPI goals. The campaign is set up using the following: Image ads with their most popular hotel packages
- Abrand is launching a campaign on Pinterest to increase online sales. It wants to ensure its ads are shown to consumers that already engage with its products, as well as acquire new customers. What should the brand do to meet its objectives?
Pinterest Performance Essentials Quiz All exam questions
- A data source can also be known as a...
- Ana is interested in expanding Balanced Table's global presence. How can supplemental feeds help her achieve that? Select the correct answer.
- Ana noticed that Balanced Table's yellow lounge accent chair, a historically popular item in their catalog, has not been converting as well as expected on Pinterest. What could she do to help improve its performance on the platform?
- Consider a coffee table that's part of Balanced Table's product catalog. The current categorization is "Miscellaneous" with no specific details. Help Ana identify which of the following options would best optimize the categorization for this product using Balanced Table's own product type categorization.
- Help Ana from Balanced Table identify how she can best improve the following product description: "Introducing our new eco-friendly Acapulco chair. Designed with cutting-edge technology and recyclable materials, our Acapulco chair redefines your outdoor patio. Whether you're a sustainability enthusiast or just getting started on the path to eco-friendly furniture, the Acapulco chair can bring sustainability to your home." Which of the following tips should Ana implement to improve this product description?
- Help Ana, Balanced Table's retail manager, identify which of the following product Pins is more likely to have a higher checkout rate.
- How can you improve your Event Quality Score (EQS) to enhance campaign performance on Pinterest, and what status indicators should you aim for?
- How do third-party integrations help in managing product catalog updates on Pinterest?
- Once you have installed the Pinterest for Shopify app, it can take up to 24 hours for your product feed to be verified and reflected on Pinterest. True or False
- Pinterest Performance+ creative optimization ads can scale ads by auto-generating which type of ad formats?
- Rachel manages an e-commerce website with a constantly changing product catalog. She wants to ensure that her product metadata is always up to date on Pinterest to provide shoppers with accurate information. Additionally, she wants to minimize the time it takes for her product updates to reflect on Pinterest. Which Pinterest API for Shopping feature will be most beneficial for Rachel in this scenario?
- True or false: A well-formed event payload should include a unique Event ID, user information like hashed email or IP address, and event details such as product ID and order value.
- True or false: Dynamic Event IDs are crucial for assigning unique identifiers to individual events on your website, ensuring precise tracking, while inconsistent Event IDs can lead to duplicated events and can degrade data integrity.
- True or false: The implementation process for the Conversions API is different from the general implementation process.
- True or false: You should implement the Pinterest Conversions API in combination with the Pinterest tag and/or MMP.
- What are product groups on Pinterest? Select the correct answer.
- What are some of the filters you can use to create product groups? Select all that apply.
- What can you do by installing the Pinterest for WooCommerce plugin? Select the correct answer.
- What is a recommended approach for implementing Pinterest’s Conversions API (CAPI) if you have already set up your Pinterest tag using a third-party solution?
- What is the primary function of the Pinterest Conversions API (CAPI)?
- When using both the Pinterest tag and the Conversions API, how should you handle event deduplication to prevent double-counting?
- Which of the following benefits can you enjoy with the Salesforce Commerce Cloud and Adobe Commerce apps with Pinterest? Select the correct answer.
- Which of the following is the most significant benefit of implementing the Pinterest Conversions API (CAPI) in combination with the Pinterest tag?
- Which of the following titles should Ana select for a lounge chair in Balanced Table's product catalog?
- With Pinterest API for Shopping, you can create and manage your product feed directly through the API without having to navigate to Catalogs in Ads Manager.
pinterest-advertising-essentials-skill-badge All exam questions
- Arrange the attribution types in order from the highest (top) to lowest (bottom) according to Pinterest’s attribution hierarchy.
- Fill in the blank: "_____ ads display one primary image with three smaller images underneath when viewed on mobile devices."
- Fill in the blank: "The _______ option in Ads Manager helps you identify and target new potential customers based on your existing customer base's behaviors and interests."
- Fill in the blank: "To leverage the 4Cs effectively, brands should focus on creating ads that are ______, to connect with audiences authentically."
- Fill in the blank: "With Pinterest Performance+ bidding, Pinterest aims to get you the most Pin clicks at the lowest possible cost per ____."
- How does a consideration campaign benefit advertisers on Pinterest?
- How does Pinterest Performance+ bidding optimize for performance on Pinterest?
- How does Pinterest Performance+ optimize campaigns for conversions during the learning mode period?
- How does Pinterest Performance+ targeting simplify the campaign setup process?
- How does the Pinterest API for Conversions complement the Pinterest Tag?
- How does the use of "Color" contribute to creative effectiveness according to Pinterest's 4Cs?
- If a user clicks on an ad and also views it without clicking within the defined attribution window, which interaction takes precedence for attribution?
- In Ads Manager, what can advertisers do to optimize which audience segments see their ads?
- In Pinterest Performance+ bidding, who manages the adjustment of bids, and how often are they updated?
- Match the attribution model with its correct description.
- Match the study type with its appropriate purpose.
- Pinterest ads are content integrated seamlessly into the user experience, making them less intrusive than ads on other platforms.
- Select the statement that best explains the effectiveness of Pinterest for product discovery.
- The Pinterest Tag allows advertisers to see:
- True or False: Ads Manager allows you to duplicate existing campaigns to maintain consistency and efficiency in your advertising efforts.
- True or False: Custom bids allow Pinterest to adjust and update your maximum bid amount automatically several times a day.
- True or False: The Enhanced Match feature of the Pinterest Tag only tracks data across iOS devices for cross-device measurement.
- What ad format should an advertiser choose if they want to create an ad with a single image that includes product details such as price?
- What age group is both the fastest growing and most engaged demographic of Pinterest users?
- What creative approach does Pinterest suggest using for storytelling within the "Content" component of the 4Cs?
- What does the 7/1/1 attribution window represent? Match each number to its correct description.
- What is a key insight for optimizing videos within the "Craft" component of the 4Cs?
- What is the primary distinguishing feature of Max-width video ads on Pinterest?
- What is the primary objective of a brand awareness campaign on Pinterest?
- What measurement solutions are available in Ads Manager?
- What might cause cost fluctuations in Pinterest Performance+ bidding during the early stages of a campaign?
- What role do customer lists play in Pinterest Performance+ campaigns?
- What type of budget management is available in Pinterest Performance+ campaigns?
- When setting up a new campaign in Ads Manager, which step allows you to define your specific marketing goals that influence targeting, bidding, and ad formats?
- When should an advertiser consider using brand lift solutions? (Select two)
- Which ad format allows the use of multiple choice questions and answers, providing deeper engagement opportunities for the audience?
- Which budget option allows advertisers to control spending throughout the entire Pinterest campaign lifecycle in Ads Manager?
- Which campaign helps businesses create shopping ads for their product offerings?
- Which campaign type should be used to enhance performance metrics based on increased watch time on Pinterest?
- Which data types are trackable using the Pinterest Tag?
- Which measurement solution helps in evaluating incremental in-store and online sales due to Pinterest advertising, usually through third-party vendors?
- Which of the following best describes the goal of a conversions campaign on Pinterest?
- Which of the following best represents the importance of "Context" in the 4Cs framework?
- Which of the following is a primary reason why advertisers choose Pinterest for marketing?
- Which of the following statements about attribution windows are true?
- Which of the following statements are true about the manual implementation of the Pinterest Tag?
- Which Pinterest ad format allows advertisers to feature multiple images for users to swipe through?
- Which reporting option allows you to automatically schedule and receive reports via email, enhancing team communication and data sharing?
- Which type of ad groups are automatically created in Pinterest Performance+ Catalog sales campaigns?
pinterest-media-buyer All exam questions
- A Consideration campaign has been running for three weeks and is meeting goals, but under pacing. The campaign uses custom bids, multiple broad ad groups targeting women users, aged 18-24, and broad match keywords. What can the advertiser do to ensure the campaign delivers in full?
- A Conversions campaign has been running for two weeks, and the cost per acquisition (CPA) is higher than expected. The advertiser made the interests broader in the prospecting ad group and re-targeted one day ago, but the CPAs continue to remain high. What should the advertiser do to optimize the campaign?
- A furniture advertiser wants to promote its new collection of modern sofas on Pinterest, and encourage them to visit its website to learn more. Which campaign objective should be selected? Select all that apply.
- A health and wellness advertiser wants to increase its brand awareness on Pinterest; which objective is best suited for this goal?
- A home decor brand plans to run a Conversions campaign to increase overall sales during the holiday season. Which campaign optimization should be chosen?
- A jewelry brand has a Conversions campaign that is struggling to fully spend its daily budget. Which of the following solutions will NOT address this issue?
- A natural products advertiser that sells beauty items is about to launch a new product for skin hydration. Its main key performance indicator (KPI) is to understand how many unique people are seeing its ad. Which metric is most aligned to its KPI?
- A new fashion company wants to introduce itself to a broad audience on Pinterest. Which campaign objective should the advertiser use?
- A pharmaceutical company is launching a new medication to reduce stress and wants to create an Awareness campaign that leverages Pins with text. Which of the following text options adheres to Pinterest advertising guidelines for healthcare products?
- A snack food advertiser is creating a Standard image ad. Which description follows Pinterest's recommended guidelines?
- A snack food advertiser is running a multi-objective campaign targeting parents who will prepare lunches for their children to take to school. Which broad interests should the brand target when building its awareness campaign?
- A snack food advertiser wants to advertise its newest flavor of pretzels and is building creative assets for the campaign that expand across the full two-column Pinterest feed. Which format should the advertiser use?
- A tobacco advertiser is running a $5,000 campaign with three Pins featuring an over-the-counter smoking cessation product with fewer addictive ingredients to meet new government medical requirements. The campaign has been “live” for a day but is not experiencing any spend. What is preventing the Pins from delivering?
- An advertiser checks its tag health in Ads Manager and sees the following warnings: A red triangle reads: “The em value provided by your Pinterest Tag is " (the empty string), undefined, "n/a” or null. It should be a SHA-256 hash.” An orange diamond reads: "Too few of the product IDs included in your add to cart events match the Product IDs in your catalog." An orange diamond reads: "Too few of the product IDs included in your checkout events match the product IDs in your catalog." A green circle reads: "We are detecting this event, but at least one parameter needs action." Which warning indicates a critical alert?
- An advertiser creates a Pin and saves it to a Board. In campaign setup, the Pin cannot be located. Which board did the advertiser choose?
- An advertiser has a Conversions campaign with two ad groups that have three Pins in each group. One ad group targets an actalike audience, and the other retargets previous individuals who have engaged with the campaign. Three days ago, the daily spend rate decreased from its usual spend. The advertiser notices that a Pin was rejected. What should the advertiser do to resolve this issue?
- An advertiser has a movie release on Dec 15th, and wants to launch a single day takeover on Pinterest. Which format would be best aligned to its campaign goals?
- An advertiser has an Awareness campaign and wants an automated weekly report delivered to its email for the next six months. What should the advertiser do?
- An advertiser has limited creative resources and needs to create assets that can be used across Awareness, Consideration and Conversion objectives.Which two ad formats should the advertiser create? Select all that apply.
- An advertiser has successfully run campaigns on Pinterest for several months. Its billing threshold has been gradually increasing as it makes successful payments. What will happen to its billing threshold?
- An advertiser inputs a daily campaign budget of $100 and uses the average daily budgets feature. What will happen to the daily spend?
- An advertiser is creating a campaign that serves ads to site visitors, but does not want anyone who has previously made a purchase from it to receive any ads from this campaign. Which targeting setups will achieve this task?
- An advertiser is interested in driving return on ad spend (ROAS). Which optimization event is best suited for this goal?
- An advertiser is launching a Conversions campaign to increase checkouts during the holiday season, but is unwilling to bid more than $23. What bidding solution must the advertiser use?
- An advertiser is launching its first campaign on Pinterest to advertise a promotion valid only to people who have previously made a purchase from its brand. Which targeting tactic allows the advertiser to reach this audience?
- An advertiser is leveraging Google Analytics, marketing mixed modeling (MMM) and Pinterest platform data to accurately track campaign performance. Which measurement solution does Pinterest recommend using first?
- An advertiser is managing a multi-ad group campaign on Pinterest. The advertiser wants to pause one ad group that is not performing as expected. If the ad group is paused, which of the following results should be anticipated?
- An advertiser is managing a Pinterest campaign that sells do-it-yourself (DIY) home improvement tools and wants to reach potential DIY enthusiasts. What should the advertiser do?
- An advertiser is planning a Video completion campaign on Pinterest and wants to ensure its budget is spent evenly across the campaign's duration.Which pacing option should be used?
- An advertiser is planning to launch a new campaign and wants to understand if it will drive new sales. Which measurement solution should the advertiser use to assess the effectiveness of the campaign?
- An advertiser is running a Brand awareness campaign and a Consideration campaign and wants to measure the effectiveness of ad recall with a 2Q Pinterest brand lift study. Which three components have minimum requirements to conduct this study?
- An advertiser is running a Brand awareness campaign on Pinterest and wants to control how often people see its ad. Which option should be used?
- An advertiser is running a Consideration campaign and sets a custom bid of $0.50. The advertiser notices the campaign is not spending enough per day to pace at 100% during the designated flight dates. How should the advertiser improve pacing?
- An advertiser is running a Consideration campaign and would like to retarget people on Pinterest who have clicked on an ad and visited their website. Which re targeting audience list should the advertiser use?
- An advertiser is running a Consideration campaign for a financial services brand. The campaign targets people on Pinterest aged 18-24, and their ads feature entry-level credit cards. The advertiser's Pins are rejected by the Pinterest ads quality team. What should the advertiser do to get its Pins approved?
- An advertiser is running a Conversions campaign with narrow targeting and custom bidding. The campaign is not spending as much as it should, so what should the advertiser do to fix the issue?
- An advertiser is running a full-funnel strategy and has campaigns in every objective to promote its new line of jeans. The Brand awareness campaign is set up with one ad group targeting fashion keywords and women with no frequency cap. The Consideration campaign is optimized towards outbound clicks and has two Carousel ads. The Conversions campaign is optimized towards checkouts and has standard image ads with coupon codes. The upper and mid-funnel campaigns are performing well but increased cost per checkouts have been occurring in the lower-funnel campaign. What can the advertiser do to improve lower-funnel campaign performance?
- An advertiser is running an Awareness campaign with custom bidding and needs to spend the budget in full with a $2.50 cost per mille (CPM). Currently, the campaign is pacing at 100%, but the CPM is $2.55. How can the advertiser get closer to a $2.50 CPM (cost per mille)
- An advertiser is running two campaigns; one for Awareness and one for Consideration. The primary key performance indicator (KPI) for the Awareness campaign is reach, and it’s using interests and keywords. The primary KPI for the Consideration campaign is site traffic, which is using site re targeting audiences. The advertiser wants people who engaged with its awareness campaign to be subsequently targeted by the Consideration campaign. Which audience should the advertiser target to accomplish this goal?
- An advertiser is running two campaigns: one using the Brand awareness objective and one using the Consideration objective. The former is not reaching the desired CPM goal, while the latter is reaching the desired CPC goal. What should the advertiser do to help drive the best return on investment?
- An advertiser is setting up a Catalog sales campaign that will include prospecting and re targeting audiences. What is the best way to set up the re targeting audience?
- An advertiser is targeting audience lists, multiple countries and multiple age demographics in its Conversions campaign, but it is not meeting conversion goals. The advertiser wants to improve performance but does not want to adjust existing creative or audience lists. Which two optimization s can be used to help improve performance?
- An advertiser is targeting specific interests and keywords, but wants to reach more relevant people. What should the advertiser do? Select two.
- An advertiser is using keyword targeting to reach people on Pinterest searching only for "jean outfits" on Pinterest. Which match type should the advertiser use when entering keywords in the campaign?
- An advertiser needs to deliver a bi-weekly report that highlights key performance indicators (KPIs) including click-through rate (CTR), cost per click (CPC) and outbound clicks. Which type of report should the advertiser build?
- An advertiser needs to see campaign performance week over week and wants to receive an email with this report each Monday. Which action should the advertiser take to make this happen?
- An advertiser needs to summarize how its campaigns are performing based on objective, spend and Pin clicks. Which Ads Manager feature should the advertiser use to find this information?
- An advertiser notices that the Pinterest tag is collecting far more events than its Conversions API when looking at the Event History page in the Conversions tab. What should the advertiser do to make sure both conversion tracking solutions report a similar number of conversions?
- An advertiser recently implemented the Pinterest tag and notices conversions are not being reported accurately for people accessing Pinterest on multiple devices.What should the advertiser do?
- An advertiser sets up a Conversions campaign with three ad groups. Each group targets customers who previously added items to their cart, using keywords and customer mailing lists to do so. After the campaign has been “live” for two months, the advertiser notices the campaign is under-delivering.The advertiser checks each ad group's performance and sees that the targeting customer mailing lists did not spend in the last five days. What should the advertiser do first to help the mailing list ad group deliver?
- An advertiser sets up an awareness campaign with the goal of reaching people on Pinterest who are interested in holiday recipes while achieving low cost per mille (CPMs). The campaign is set up with: A lifetime budget of $40,000 for 50 days. Three ad groups targeting food, drink and holiday interests. Two static images, two carousels and two videos. The campaign is pacing to deliver in full but has higher CPMs than the goal. Which action can the advertiser use to improve performance? Select two.
- An advertiser targeting just the 'Search' placement is experiencing high Checkout CPAs (Cost Per Acquisitions). What should the advertiser do to help reduce overall CPA?
- An advertiser wants daily spend, impression and click metrics for its always-on campaigns automatically delivered to its marketing sciences team.How should the advertiser request this report?
- An advertiser wants to compare a brand's campaign performance across ad accounts in different markets in one view. How can the advertiser access these insights?
- An advertiser wants to create Showcase ads that leverage a mini recipe. Which campaign objective should the advertiser choose?
- An advertiser wants to drive awareness about a new product launch to people on Pinterest who saved its Pins previously. Which type of audience targeting should be used?
- An advertiser wants to drive checkouts on its website. Which campaign objective supports this goal?
- An advertiser wants to drive traffic to its website, but only wants to reach people who are searching for dinner recipe idea keywords on Pinterest. Which placement should the advertiser select?
- An advertiser wants to know if its Brand awareness campaign changed user perceptions of its brand. Which measurement solution should the advertiser use?
- An advertiser wants to know if its creative assets are memorable to people on Pinterest. Which type of measurement study should be conducted?
- An advertiser wants to launch a Conversions campaign with the goal of driving gardening tool sales. What should the advertiser look for to make sure the creative follows Pinterest best practices? Select all that apply.
- An advertiser wants to maximize campaign reach and only has video assets. Which objective should the advertiser choose in the campaign setup?
- An advertiser wants to preview its Collections ad. How can the advertiser do this?
- An advertiser wants to promote its product Pins as shopping ads. Which campaign objective should the advertiser use?
- An advertiser wants to run a campaign on Pinterest to drive more traffic to its ecommerce site. Which campaign objective should the advertiser select?
- An advertiser wants to run an Awareness campaign targeting parents and users (over age 18), with different creative messaging. What are two advantages of using campaign budget optimization?
- An advertiser wants to serve ads to people on Pinterest who land on its e-commerce pricing page. Which type of targeting should it use?
- An advertiser wants to serve its ads only on its home feed, and with related Pins. Which of the following options best suits its needs?
- An advertiser wants to set up a Catalog sales campaign to reach site visitors or people who abandoned their carts. However, the dynamic re targeting feature is unavailable and tag health score is low. What should the advertiser do? Select 3 options.
- An advertiser wants to set up an automated report to track campaign pacing on a weekly basis. Which reporting solution should the advertiser use?
- An advertiser wants to understand how its organic Pins and paid campaigns are working together to inform its strategy for next quarter. Which Analytics reporting solution should the advertiser look at to gather this information?
- An advertiser's campaign is targeting site visitors, engagement audiences, and actalike audiences. The advertiser wants to see which audience drives the highest click-through rate (CTR). How should the advertiser obtain this report?
- An advertiser's Pinterest campaign consists of three ad groups targeting different demographics. To maximize the results, the advertiser decides to let Pinterest distribute its budget across these ad groups based upon performance.Which approach should be implemented?
- An auto advertiser notices that its Consideration campaign meets its goal, but there are issues with campaign delivery. What are two actions that can help improve delivery?
- An entertainment advertiser wants to track users who watched a movie trailer on its website. Which conversion event should the advertiser set up?
- An insurance company wants to drive more people to buy policies on its website. Which ad campaign objective should it use?
- How can an advertiser preview their Pins from Ads Manager?
- How can an advertiser share audiences between ad accounts?
- How can the Pinterest Conversion Insights page help an advertiser understand marketing activity?
- How does an advertiser benefit by using the product group analytics tool on Pinterest?
- To successfully upload a data source (also known as a data feed, product feed or product catalog) to Pinterest using the Catalogs tool, seven fields must be included. Which two fields must be included? Select all that apply.
- What is the primary purpose of the Pinterest Conversion Insights page on Pinterest?
- What percentage of top searches on Pinterest are unbranded?
- What video aspect ratio is needed to use Premiere Spotlight?
- When an advertiser uses Bulk Editor for campaign creation, what type of Board are corresponding Pins added to?
- Where can an advertiser create an ad-only Pin?
- Which ad format should an advertiser that wants to promote several product Pins from its product group in a single ad use?
- Which are the two best budgeting options for an even spend of $600 over the month?
- Which campaign objective is best suited to drive clicks to a website?
- Which campaign objective is best suited to drive website traffic?
- Which campaign objective is used for Premiere Spotlight?
- Which feature lets people on Pinterest organize their ideas and inspirations?
- Which of the following scenarios is best suited for Pinterest Performance+ bidding?
- Which two of the following placements on Pinterest are used to discover ideas? Select all that apply.
- Which two options can be used to a data source (also known as a data feed, product feed or product catalog) to Pinterest using the Catalogs tool? Select all that apply.
- Which two solutions can optimize campaign creative and keyword targeting for new trends? Select all that apply.
pinterest-media-buyer- -practice-test All exam questions
- A fashion retail advertiser wants to showcase their new TV ad and promote their full product catalog to generate sales. Which ad format should they choose?
- A financial services advertiser wants to drive traffic to their new informational webpages, while measuring traffic volume at the lowest CPC (cost per click). Which campaign objective should they choose?
- A health and wellness advertiser has implemented the Pinterest tag and is tracking specific events. The advertiser is planning to launch an “always-on” conversion campaign for their core product line. Which two bidding options should they use?
- A home decor advertiser is looking to ensure that their products are displayed con textually based on search terms around ‘Living room furniture items.’ Which of the following targeting strategies should the advertiser employ in their upcoming consideration campaign?
- A person on Pinterest is seeking inspiration to change their wardrobe. How can they use Pinterest to best meet this goal? (Select two)
- A retail advertiser wants to help people discover their product catalog while searching Pinterest for inspiration. Which objective should the advertiser choose?
- An advertiser has a Catalog sales campaign that is optimizing towards the checkout event. The advertiser is having difficulty scaling this campaign to a wider audience and increasing overall awareness. What should the advertiser do to help scale the campaign?
- An advertiser has a newly launched awareness campaign. The campaign is meeting its goal, but isn't spending the budget in full with a strict frequency cap and interest targeting. Which optimization tactic should the advertiser use?
- An advertiser has a video asset with a 1:1 aspect ratio. They want to use this asset to drive mass reach during an upcoming campaign. Which of the following formats is recommended?
- An advertiser is running a campaign requiring a roughly consistent distribution of daily/weekly impressions delivered during the campaign. Which of the following budget optimization strategies should the advertiser use?
- An advertiser is running a campaign with automatic bidding that's been live for 24 hours. However, the campaign is not delivering conversions yet. Which optimization tactic should they apply?
- An advertiser is running a consideration cost per click (CPC) campaign, but the campaign isn't meeting its goal (KPI) and isn't pacing to deliver in full. What should the advertiser do to help the campaign deliver in full?
- An advertiser is running a video views campaign. Their main key performance indicators (KPIs) are cost per view (CPV), cost per thousand (CPM) and click through rate (CTR). There are four Pins in the campaign, each listed with its own CPM and CPV: Pin A: $3.65 CPM, $0.05 CPV, 0.20% CTR. Pin B: $2.88 CPM, $0.04 CPV, 0.53% CTR. Pin C: $3.00 CPM, $0.02 CPV, 0.45% CTR. Pin D: $2.26 CPM, $0.06 CPV, 0.14% CTR . Which Pin has the strongest performance based on the KPIs?
- An advertiser needs to enable enhanced match. Which portion of the Pinterest tag should the advertiser modify?
- An advertiser recently viewed metrics in the reporting dashboard using the default conversion window. They now want to view metrics using the conversion insights tool. What's the default conversion window used to display this data?
- An advertiser wants to analyze video views in the reporting dashboard. Which metrics can the advertiser analyze in the default view? (Select all that apply)
- An advertiser wants to compare its engaged audience with their total audience to identify interests it should be targeting to use in its creative strategy. Which solution should the advertiser use?
- An advertiser wants to create a report that features specific metrics to analyze and save in a template. They also want to schedule the report to be emailed internally. What's the most efficient approach?
- An advertiser wants to expand their interest targeting. Which solution should be used?
- An advertiser wants to measure incremental it y from their Pinterest advertising. Which measurement solution should be used?
- An advertiser wants to target users who abandoned items in their shopping cart with a small incentive to encourage them to complete their purchase. Which audience re targeting action combination should the advertiser use when setting up the conversion objective campaign?
- To optimize their campaign, an advertiser wants to reach new people who behave similarly to one of their existing audiences. What should they do?
- Which of the following is true for users with ‘Catalogs’ permission level to an advertiser's ad account?
- Which of the following is unique about attribution on Pinterest?
pinterest-media-planner All exam questions
- A beauty brand wants to boost awareness of its celebrity-endorsed product line. It is prioritizing a campaign that showcases its vegan ingredients to a broad audience, and prefers to have immersive visuals that immediately stand out when people are scrolling on the Pinterest app.Which ad format and metric should the media planner recommend?
- A beauty brand wants to engage its customers for its line of skin care products. It plans to use video that provides tailored skin treatment recommendations after viewing the ad. Which combination of ad objective, ad format, and KPI meets the beauty brand's goals?
- A beauty brand with a catalog sales campaign has been live on Pinterest for one month and notices cost per mille (CPM) increasing week over week while click through rate (CTR) is decreasing overall. After reviewing, it realizes there are no additional funds available to rotate in new creatives. Which would be the most effective action to increase CTR?
- A brand is launching a campaign on Pinterest to increase online sales. It wants to ensure its ads are shown to consumers that already engage with its products, as well as acquire new customers.What should the brand do to meet its objectives?
- A brand is planning an innovative Pinterest campaign and wants inspiration from forecasted trends and emerging themes that are expected to shape user interest in the coming year. Which resource should the media planner use?
- A brand launches a campaign with Carousel ads on Pinterest aimed at boosting clicks, and the media planner must determine which metric best evaluates the success of this campaign. Given the campaign's goal, which metric should be prioritized to assess its effectiveness?
- A brand wants to boost reach with an awareness campaign with strict monthly budgets over a full quarter. It plans to use daily budgets to stay on track. Which of the following would help guide the recommendation? Select two.
- A brand's campaign on Pinterest has struggled to spend since its launch. Day-over-day pacing shows that the campaign is not meeting the daily cap of $10,000 per day and ads have shown that its targeting is too narrow. With only two days left in its flight, the advertising team notices that almost $50,000 remains in the budget. What is an immediate step the media planner can take to make sure the campaign spends in full?
- A children’s clothing brand wants to ensure its ads do not appear next to certain search terms or topics on Pinterest during its spring campaign. Which feature should the media planner apply?
- A client brief for a new line of luxury athletic wear wants to target millennial and Gen Z men and women who prioritize high quality materials for an upcoming campaign. The client emphasizes the importance of understanding the target audience's interests beyond just athletics to identify relevant content and advertising opportunities. Which Pinterest tools would be most helpful in achieving this goal? Select two.
- A client brief states: A luxury home furnishing brand wants to boost holiday sales on Pinterest. With a product feed of 500+ SKUs, the goal is to advertise the full collection and track direct revenue impact. Customers tend to visit the site multiple times before making a $1,000+ purchase. Which ad format and KPI framework should the media planner recommend?
- A client has been running a Pinterest Traffic campaign for the past 10 days. The client is using a Pinterest Performance+ daily budget, which is set at a spend of $200 per day, but the campaign has already spent $2,500, and the client is concerned that the budget is being spent too quickly. What is the best approach to advise the client regarding campaign pacing to ensure the budget is used effectively throughout the campaign?
- A client in the finance industry wants to use mobile deep links to direct traffic to its app and is measuring against return on ad spend (ROAS) and cost per acquisition (CPA) benchmarks. Which campaign objective should the media planner recommend?
- A client in the fintech industry is running a conversion campaign and wants to know the incremental impact of its ads on Pinterest, particularly in understanding the direct influence of these ads on user actions and conversions. The client has set its bid type to cost per action (CPA), and it has configured its tag with the page visits event and a custom event. Which measurement solution should the media planner recommend?
- A client in the retail space has a mobile app and a website where consumers can purchase goods. The client has been running a campaign for 12 weeks and wants to measure in-app conversions in Pinterest Ads Manager to get a full picture of the campaign. Which measurement solution should the media planner recommend?
- A client in the software industry wants to understand the difference between in-app actions of people on Pinterest who were exposed to an ad compared to those who were not exposed to the ad. Which measurement solution should the media planner recommend?
- A client in the travel industry has cost per click (CPC) goals and wants to use direct links to drive traffic to its website. Which campaign objective should the media planner recommend?
- A client in the travel industry wants to create five-minute video ads to drive conversion and collect customer information to email updates on future sales. It also wants these ads to appear in the home feed. Which ad format should the media planner recommend?
- A client in the wellness space wants to drive incremental reach and grow campaign awareness on Pinterest. It specifically wants to measure aided awareness and action intent and has a budget of $125,000 for a 4-week campaign.Which measurement solution should the media planner recommend?
- A client is interested in a catalog sales campaign using its product catalog, with the goal to drive performance. It wants to drive traffic and increase sales.Which KPIs can the media planner use to track success?
- A client is launching a remedy product for cold and flu season on Pinterest. It wants to review last year’s campaign results, analyze its seasonal cool and flu audience, and measure past ROI.Which Pinterest tools should a media planner use to find this information?
- A client is running a conversion campaign on Pinterest to drive online sales for its new product line. To track the effectiveness of the campaign and optimize for sales, it wants to ensure that the Pinterest Tag is correctly set up on its website. Which action should the media planner suggest to the client regarding Pinterest Tag implementation?
- A client is running a Pinterest conversion campaign for its new skincare line. After reviewing the campaign’s performance data, a media planner notices that the click through rate (CTR) is relatively high but the conversion rate remains low. The ad creative includes images of the skincare products and a call to action to “Shop Now”. Which strategy can optimize the ad creative to improve conversions?
- A client is running a Pinterest shopping campaign for a product launch. Click through rate (CTR) and engagement are strong, but return on ad spend (ROAS) is low. The product Pins are high quality and targeting is set to a broad interest group. What should be the strategic focus for the next campaign?
- A client is trying to understand how different age groups perform during its seasonal campaign. The client wants to understand if the age groups 25-34 or 35+ gravitate towards its exclusive candy ads to drive sales.How can a media planner set up a test to measure this?
- A client wants to launch a new line of sustainable activewear and educate health-conscious women aged 25–45 about fabric technology and product benefits in an engaging way. Which combination of Pinterest ad format and primary KPI would best align with this objective?
- A client wants to maximize reach for an upcoming seasonal promotion, planning to run two ads for one month with an average daily spend of $3,000. What should the media planner recommend as the optimal campaign set up?
- A client wants to reach eco-conscious millennial s who value sustainable living and look for home decor inspiration, with the goal to increase engagement on Pinterest. How can the media planner find more data about this audience on Pinterest?
- A client with an extensive product catalog wants to run a holiday promotion using its current product images. It wants to scale ads efficiently during a peak shopping weekend. Which campaign objective and optimization strategy should the media planner recommend?
- A client's Pinterest campaign shows high click-through-rates (CTR) but poor conversion performance after two weeks. After investigating the results, the media planner realizes that the users are not converting despite showing engagement with its Pins.Which options should the media planner select to optimize toward a higher conversion rate?
- A clothing and accessories brand wants to upload its product catalog and start driving sales with a shopping campaign on Pinterest. What initial steps should the media planner recommend the client complete before getting started?
- A clothing brand is seeking to generate product awareness on Pinterest for its latest clothing line. When using the Pinterest Trends tool, the brand notices a growth around sustainable clothing searches by users aged 18-24. This demographic is exactly the audience the brand is looking to target. What additional targeting update should the brand make to best leverage this insight?
- A clothing retailer client wants to design a campaign focused on new customer acquisitions. How can a media planner use Pinterest tools to analyze audience sizes for media strategy?
- A clothing retailer plans a seasonal promotion for its winter collection by running a campaign on Pinterest during the holiday shopping period. It expects increased competition for audience attention. What is the best strategy for the budget during this period?
- A clothing retailer’s awareness campaign has unique reach as the main objective. To focus on new customers, suppression lists are added to exclude customers who have made a purchase within the last 12 months. The campaign maintains a low frequency and low cost per mille (CPM) of $3.60, but the total reach is below expectation, reaching only 55,000 unique users.How can the media planner improve performance while staying focused on new customers?
- A consumer goods brand is expanding to new markets for an upcoming campaign and it wants to launch a consideration campaign that will drive results. The advertiser uses the Pinterest Trends tool to look at trends from the last 90 days for a creative strategy. Which trend dropdown option in the Pinterest Trends tool should the advertiser use?
- A consumer goods brand is launching a new product line and wants to run multiple campaigns using a product catalog. Its goals are to:-Increase Pin clicks,-Drive sales,-Use video and static images in one ad format. Which strategies should the media planner recommend?
- A consumer goods company wants to launch a campaign on Pinterest to increase online sales and hopes to target users who have viewed its products in the past.Which option would help the company achieve its goals with these campaign objectives?
- A cookware brand has seen an 80% increase in women purchasing grills and a 60% increase in users posting their griling recipes on Pinterest. With the launch of its new grill featuring smart griling technology and coordinated accessories, the brand is investing $500,000 in a Pinterest campaign to drive high-quality traffic to its product launch. Which budget and creative strategy best aligns with Pinterest’s ad solutions for this goal?
- A cosmetic company noticed that its cost per mille (CPM) increased by 20% from October to December last year while running an awareness campaign on Pinterest with video and static creative. It is now reconsidering running a similar campaign this year and wants to understand what could have driven the higher CPM. What is the most likely reason for the higher CPM?
- A cosmetics brand’s ad includes a direct link that takes users right to its website. The brand's goal is to drive traffic and increase sales for a new product line. Which campaign objective meets the brand's goals? Select two.
- A fashion brand submits the following brief to its agency: Goal: Use the product catalog in a Conversion campaign to drive sales. Creative: Use existing product imagery, but there is no budget for additional changes.Data source: Have Conversions API implemented and utilize a product catalog in an active shopping campaign on Pinterest. Which product feature should be applied to achieve the best results given the brand's limitations?
- A fashion retailer wants to launch a campaign to promote its new collection of summer dresses, and aims to increase both brand awareness and online sales. To ensure the campaign is as effective as possible, a media planner plans to run tests to optimize ad performance. Which strategy best leverages Pinterest’s testing opportunities to achieve this?
- A financial services company is running an awareness campaign on Pinterest. It has two types of video assets, short-form videos of 6-10 seconds and long-form videos of 30+ seconds. The client wants to prioritize Video Completion Rates (VCRs).Which of the following should the media planner recommend?
- A fitness brand is launching a new shoe with a celebrity partnership using the following campaign requirements: Awareness campaign, 3-day flight, $650,000 budget. Which ad formats should the media planner recommend? Select two.
- A fitness brand wants to launch a campaign to build brand awareness and seamlessly collect customer information for a giveaway contest. Which campaign approach would be most effective for achieving this?
- A frozen food brand is launching a two-month awareness campaign on Pinterest, with a focus on basic brand awareness. The brand also wants to understand more detailed perceptions further down the funnel, such as how well the brand is associated with certain qualities and how audiences perceive its specific attributes. It plans to use a customized multi-question survey.Which measurement solution should the media planner recommend?
- A furniture retailer runs a conversion campaign that has a high number of 2.5M impressions but a low click-through rate of 0.4% and a high frequency of 6.8. The creative includes a collection of ads showcasing multiple products with the call to action (CTA) “Learn More”.Which option will drive the most immediate impact on performance?
- A haircare brand is shifting its offerings from off-the-shelf products to customized haircare products. Its campaign objective is to increase sales by uploading its products directly to Pinterest. Which campaign objective should the brand use to achieve this goal?
- A health and fitness brand is launching a new line of protein drinks and wants to reach potential customers. It only has video assets and wants to ensure the lowest possible spend. Which campaign objective and ad format combination should the media planner recommend?
- A historical brand has decided to shift away from traditional media, transitioning into a fully digital marketing approach. The company is focusing on growing brand awareness and sales in the digital space then using performance data for future optimization s. What Pinterest proprietary tool allows for automation and AI capabilities that help improve overall campaign performance?
- A home decor brand has recently launched a new line of kitchen cookware. It wants to use video assets from its website to expand its reach on Pinterest. Its goal is a max Cost Per View of $1.40.Which campaign objective should the media planner recommend?
- A home decor startup just received additional funding to expand its marketing. The client notices strong delivery on Pinterest, but is concerned that users don’t know its brand, or won't directly search for its name. Which unique Pinterest value proposition can a media planner highlight to address these concerns and show how Pinterest stands out from other platforms?
- A household goods company wants to understand how to allocate marketing spend across its portfolio of brands and media channels. It wants to compare the return on ads spend (ROAS) from Pinterest vs. other media channels. Which measurement solution should the media planner recommend?
- A jewelry brand is running a three-week Mother’s Day campaign targeting women ages 30–50, with a $500,000 budget to drive website traffic and sales for a new personalized, limited-edition collection. It wants to use past sales data and Mother’s Day trends, with special focus on spending in the final week before the holiday. What would be an effective budget allocation strategy for this campaign?
- A jewelry brand wants to conduct a Marketing Mix Modeling (MMM) study with a third-party measurement vendor and wants to ensure that paid and earned impression data on Pinterest is appropriately captured within the MMM. What is the first approach the media planner should recommend for accessing this data?
- A jewelry brand wants to drive outbound traffic with a consideration campaign for its collection of wedding bands before peak wedding season when people are planning.Which of the following features on Pinterest supports this goal?
- A large gaming reseller wants to measure its incremental conversions for a recently launched campaign promoting its summer break sale. It wants to evaluate the performance of different ad formats and its bid types, as well as test in-app conversions. Which measurement solution should the media planner recommend?
- A large resale marketplace client wants to run a conversion campaign for the first time on Pinterest and target campaigns to customers with items in their shopping cart. After uploading its product catalog, what is the recommended next step?
- A large toy retailer wants to use video assets to drive sales for one of its seasonal products during a major holiday. It wants to use an ad format that meets key performance metrics for its budget. Which campaign strategy can help reach KPI goals?
- A lifestyle company is curious about other brands that are being viewed by an audience within the lifestyle category. Which type of data can be tracked by the Pinterest tag to show competitive trends?
- A luxury brand is testing its first-party audience against interest-based targeting on Pinterest, using the same video creative for each. Mid-flight, it notices that both approaches are beating benchmarks, but the Interest-based ad group isn’t scaling.Which action should the media planner take based on these findings?
- A luxury designer brand has an awareness campaign in flight and wants to add a conversion campaign to its existing media strategy on Pinterest. The brand's goal is to drive traffic to its holiday promotion. Which ad formats should the media planner recommend?
- A luxury travel agency has $750,000 to promote last-minute summer getaways to affluent travelers. The main KPI is driving site traffic for bookings, with awareness as the secondary goal.What is the best way to allocate its budget?
- A luxury travel brand uses clicks on travel guides and Pin engagement as its primary KPIs. Which insights should it focus on to inform future strategies? Select two.
- A media planner is A/B testing two creative styles for a Pinterest campaign driving sign-ups for a free trial. Ad A is a video ad showcasing product features with a call to action (CTA). Ad B is a static image with a strong upfront CTA. The A/B test results show: Ad A: More video completion but lower CTR. Ad B: Higher CTR and lower CPA. What should the media planner recommend?
- A media planner is developing a Pinterest campaign for a new line of plant-based snacks. The client wants to align its campaign with future, culturally relevant trends and reach health-conscious users who are open to trying new foods. What is the most effective next step to ensure the campaign taps into predicted themes for the upcoming year?
- A media planner is managing a Pinterest campaign for an athletics brand, and the campaign has been running for a week. The brand wants to maximize reach while keeping the cost per mille (CPM) the same as it was set from the start of the campaign. Where would the media planner look to evaluate CPM?
- A media planner is researching trends on Pinterest related to sustainable living. The media planner notices a significant increase in searches for zero waste gardening and urban foraging.Using the Related Trends feature within Pinterest Trends, which action can the media planner take to translate these trending searches into targetable audience characteristics?
- A media planner is reviewing a brand awareness campaign for a new product launch on Pinterest. The brief defines impressions and video completion rate (VCR) as the primary KPIs, with engagement rate as a secondary metric. The campaign results show: High engagement (saves, clicks, close-ups), Low VCR, Lower-than-expected Impressions, Based on the campaign’s KPI priorities, what should the media planner recommend?
- A media planner is reviewing a past Pinterest campaign that ran last year for a clothing company. The campaign had different levels of performance across different regions, with specific time periods showing better engagement than others. The media planner wants to further understand what patterns can guide the new campaign to utilize learnings.Which Pinterest tool helps observe patterns in a historical campaign?
- A media planner is reviewing the results of a Pinterest campaign with mixed performance. The campaign generated significant engagement but did not deliver on its primary objective of driving direct sales. Based on the creative analysis, which strategy changes should the media planner recommend for future campaigns to better align creative with its sales objectives?
- A media planner is reviewing the results of a Pinterest traffic campaign for an e-commerce electronics retailer. After running for 30 days, the campaign has generated high impressions but low click through rate (CTR) and engagement. The client is concerned that the ads are not reaching the right audience. Which two actions can the media planner take to optimize this campaign?
- A media planner is running a campaign for a client who sells outdoor gear. The client wants to drive traffic to its website and monitor its campaign’s cost per click (CPC) to ensure it is getting a good return on investment (ROI). How should the media planner prioritize to help improve CPC on Pinterest?
- A media planner is running a consideration campaign for a beauty brand client to increase interest in its product. The client's marketing team wants to measure whether the campaign is driving an increase in customer intent.Which measurement solution would be the most relevant?
- A media planner is running an awareness campaign for a drinkware company, using video, carousel, and quiz ads. The campaign targets second- and third-party audiences, but cost per mille (CPM) is higher than expected, raising concerns about budget efficiency. What tactic can help lower the overall CPM for the rest of the campaign?
- A media planner is testing whether influencer- or brand-produced creatives perform better. Both 6-second and 15-second video ads were used. Delivery was consistent, but the 15-second version had a lower video completion rate (VCR) and higher cost per completed view (CPCV). What change could enable a cleaner evaluation of creative messaging effectiveness in future campaigns?
- A media planner wants to expand a client's e-commerce reach ahead of the holiday season by leveraging Pinterest's audience data and insights. How can the media planner use the Pinterest Trends tool to achieve this?
- A new electric car company is launching its first marketing campaign with a $20,000 budget. The goal is to maximize reach and build brand awareness, especially among eco-conscious consumers, tech enthusiasts, and early adopters. Which strategy should the media planner recommend?
- A new home decor brand is looking to increase sales on its website. Which approach should the brand use knowing that people on Pinterest are actively seeking design inspiration for their new homes? Select two.
- A new online meal delivery client is reviewing its Pinterest campaign's audience engagement. The client is midway through a new campaign featuring a 50/50 split of standard static ads and short-form videos of 15 seconds. The KPIs are new subscriptions, recipe saves, and video completion rate (VCR). How should a media planner advise the client on how to optimize the second half of its campaign?
- A new smoothie brand is launching its first media campaign and is looking to raise its brand awareness and reach people on Pinterest who have shown interest in healthy recipes. What ad placement will help the client achieve this goal?
- A new travel website wants to drive 500 sign-ups from a month-long Pinterest campaign, using a fixed $10,000 budget. The media planner is worried that users aren’t familiar with the brand. How should the campaign be structured to meet both budget and sign-up goals?
- A retail brand is preparing a Pinterest RFP for a new kitchenware product. Which of following is the correct use of a Pinterest tool to inform the campaign brief?
- A retail brand is running a static ad campaign on Pinterest with the goal of increasing website traffic. The media planner wants to determine which ad group is performing most effectively in driving users to the site. Which metric should the media planner prioritize for comparing ad performance?
- A retail client selling home decor products wants to better understand the interests of people on Pinterest to create more effective ad creative. Before launching the campaign, what should the media planner use to analyze audience trends and inform creative strategy for better performance? Select two.
- A retail client wants to use Pinterest to reach people who haven’t purchased from it before. Which targeting strategy should the media planner recommend?
- A shoe line is looking to better understand how to measure its audience's sentiment toward the product itself and what drives users to purchase its shoes.How can this be measured?
- A small home goods company wants to run a catalog sales campaign to drive conversions for a new line of dishware. The company has recently uploaded its product catalog but does not have time or budget for new visual assets. Given these limitations, what's the most efficient way this campaign can be set up for success?
- A snack company is proposing a larger budget for another year of always-on campaigns. Past performance for ads using only product images with blank backgrounds met benchmarks, but the company is seeking better lower-funnel performance. What should the media planner recommend as a creative strategy?
- A sports brand is looking to increase Video Completion Rate (VCR) using existing video assets.What is the recommended campaign objective and ad format?
- A tech retailer is running a conversion campaign that achieves a strong click through rate (CTR) of 2.6%, but conversion rates are only 0.05% with fewer-than-expected purchases. How should the media planner use this data to improve purchase efficiency?
- A toy company is planning a major campaign on Pinterest using products from its catalog for the first time. Which of the following campaign strategies would be the best suited to optimize for sales?
- A toy retailer wants to increase sales for a promotion during a busy shopping holiday. It wants to build an audience based on site visitor behavior for better targeting. Which tools are necessary to achieve this? Select two.
- A travel booking platform launches a 5-week Pinterest campaign to promote summer getaways. The campaign includes video ads featuring destination inspiration and standard Pins linking directly to exclusive travel deals. The primary KPI is clicks to the booking page, while the secondary KPI is saves for trip planning. At the halfway mark, destination videos have strong reach and saves but lower click through rates, while standard Pins have high click through rate (CTR) but lower overall engagement. How should the client adjust its Pinterest strategy to improve results in the second half of the campaign?
- A vegan leather company is running an awareness campaign to promote its new line of eco-friendly products to a vegan audience. It's targeting interests and keywords like "vegan leather", "sustainable fashion," and "eco-friendly accessories" but now wants to look for new high-quality customers that are likely to convert. What targeting option should the media planner recommend?
- An athletic equipment brand wants to increase consideration of its newest line of home workout equipment. It wants to provide personalized recommendations to fit customers' unique workout needs. Which ad format should the media planner recommend?
- An auto brand is kicking off a campaign before the launch of its new vehicle model and wants people to sign up for their newsletter for updates ahead of launch. Which campaign objective lines up best with this goal?
- An auto brand is rolling out an always-on campaign for its new model, starting with a $600,000 budget split evenly to be $50,000 per month. It will review sales each month and adjust spend based on performance. What is the best way to set up its campaign and budget?
- An auto client wants to add a Video Completion campaign to its current strategy and use educational video content to highlight key features of its newest model to potential customers. Which ad format can the media planner recommend?
- An energy drink brand has been running an awareness campaign on Pinterest for six weeks with a reach of 2.7 million unique users. It wants to measure Pin awareness and action intent on Pinterest. Which measurement solution should the media planner recommend?
- During a brand's most recent Pinterest brand lift study, results show that consumers did not have any statistically significant lift as it related to brand awareness. For its upcoming campaign launch, the brand plans to utilize these findings and implement a secondary study to retest the existing creative. What is a major change the brand can make to help improve brand awareness lift using the same investment?
pinterest-media-planner-practice-test All exam questions
- A beauty brand ran an awareness campaign on Pinterest with successful reach and CPM KPIs. They want to measure the strength of category interests for people who have seen and engaged with the brand’s Pins compared to Pinterest’s total audience for a future campaign. What metric should the media planner use? (select one)
- A beauty brand wants to launch a campaign for their new line of makeup. This is their first time advertising on Pinterest and they want to reach new customers. What campaign objective and bidding option meets the client’s goals? (select one)
- A beverage brand wants to implement lower-funnel campaigns on Pinterest with the goal of driving traffic and increasing sales. Which feature supports lower-funnel performance? (select one)
- A beverage company wants to drive online traffic to their site. The company’s goal is to increase clicks on a seasonal promotion they run in December. The promotion is valid from December 1st to December 31st. What flight period and campaign objective meets the company's goal? (select one)
- A fashion brand is promoting a new line of swimwear and they want to maximize the number of people who see their ads leading up to a popular summer holiday weekend. What type of awareness campaign budget will help achieve the fashion brand’s goal? (select one)
- A fashion brand on Pinterest wants to drive sales. Its conversion campaign is pacing, but a seasonal holiday known to increase sales with the company is coming up. It wants to drive action with its engaged audience.What feature in the Pinterest trends tool can the media planner use? (select one)
- A food brand wants to run a campaign using video assets. Their goal is to increase reach with people searching for recipe ideas. What campaign objective and KPI metric should be used to measure success? (select one)
- A home goods retailer wants to expand reach to their Gen Z market for an upcoming awareness campaign. Their goal is to use a targeting strategy with audience segmentation that boosts impressions over a significant period of time. The media planner leverages the Pinterest Predicts report to help develop the strategy. How does the Pinterest Predicts report inform the strategy? (select one)
- A home improvement client wants to use video ads to showcase a video series of step-by-step home improvement projects. They want to drive more traffic to their new line of home improvement tools for an upcoming promotion. What Pinterest campaign objective and ad format combination would meet the client’s needs? (select one)
- A hotel brand wants to promote its amenities and spa treatment packages to new customers. Its goal is to get its image ads delivered as many times as possible. Which metric can the media planner use to track performance? (select one)
- A jewelry retailer wants to launch awareness campaigns for their new line of men's watches. The campaign has a budget of $30,000 and is set to run for 30 days. The campaign has been running for 7 days and is pacing lower than expected. Which optimization strategy can the media planner use? (select one)
- A large coffee brand wants to run a conversion campaign with a goal of 5000 purchases during the winter season. Their goal is to achieve an average cost of $15 per Add to Cart event and $25 per Checkout event. What estimated budget would closely align with the coffee brand’s goal? (select one)
- A large e-commerce retailer wants to use a measurement solution to better understand the impact of their Pinterest lower-funnel campaigns. The media planner proposes a conversion lift study. What are the success metrics for a Pinterest conversion lift study? (select two)
- A large fashion client wants to launch a holiday campaign. It has a high budget of $500,000 for a 2 week campaign. What budget strategy would meet the client’s goals? (select one)
- A large furniture retailer wants to launch a conversion campaign using a mix of images and videos that highlight their line of modern furniture without a product feed. What ad format and KPI metric meets the retailer’s goal? (select one)
- A large men’s fashion client wants to run a full-funnel campaign on Pinterest. The goal is to maximize performance using video assets with one type of ad format. What ad format would meet the brand’s goal? (select one)
- A large retailer is running a consideration campaign for one of their promotions. They are using a customer list for targeting, but they are not reaching CTR benchmarks. What optimization strategy can improve performance? (select one)
- A retail brand wants to use A/B testing to compare Pinterest Performance+ creative ads with generative AI lifestyle backgrounds versus Shopping ads with blank white backgrounds. Their goal is to determine which ad to use for engagement metrics.What is the minimum amount of time required for A/B testing? (select one)
- A retail clothing brand wants to run a catalog sales campaign optimizing for conversions on Pinterest using a product catalog. To help set them up, the media planner consults on the requirements for placing ads using a retail catalog. What two requirements are needed to set up catalog sales ads using retail catalogs? (select two)
- A retailer specializing in home decor wants to boost the visibility and sales of their spring collection. The media planner wants to compare keywords for trends that reoccur during the same period year-over-year to meet the retailer’s goals. Which of the following trend type filters should they use? (select one)
- A retailer that sells paper products online is running a two-week consideration campaign with two unique ad images per ad group. They are using relevant keywords and interests for targeting. After 7 days, one of the ad groups is under performing with click-through-rates (CTRs).How can the media planner optimize for better performance? (select one)
- A travel company launched a Conversion campaign for an upcoming holiday vacation special. The promotion is pacing to spend in full, but it is not reaching KPI goals. The campaign is set up using the following:Image ads with their most popular hotel packages.The Pinterest tag installed. Custom bidding. Keyword and interest targeting. What strategy can the media planner use to optimize the campaign? (select one)
- An advertiser is planning a Pinterest campaign for a health and wellness brand targeting young adults for its new line of sustainable fitness equipment. The campaign's goal is to maximize reach and engagement during the peak season of health awareness What information in the Pinterest Trends tool will help with the campaign’s goal? (select one)
- An established shoe brand wants to launch an awareness campaign on Pinterest. The brand’s goal is to use a first-party Pinterest measurement solution to better understand action intent with Gen Z audiences on the platform. What Pinterest measurement solution meets the brand’s needs? (select one)
pinterest-performance-essentials-skill-badge All exam questions
- According to the Content principle of the 4Cs, which of the following strategies can enhance the effectiveness of Pinterest ads?
- For advertisers running app campaigns, which combination of tools is recommended to maximize performance and gain insights into user actions like app installs and in-app purchases?
- How can Audience Insights improve ad creation?
- How can marketing mix modeling support decision-making for future marketing campaigns?
- How do lifestyle images differ from product images in the context of Pinterest feeds?
- How do third-party integration s help in managing product catalog updates on Pinterest?
- How does Performance+ daily budgets help optimize spending?
- How does Performance+ targeting help advertisers reach the right audience on Pinterest?
- How does Pinterest's Conversions API improve the accuracy of conversion attribution?
- How does the Pinterest API for Shopping enhance the accuracy and reliability of product information available to shoppers?
- How does the Pinterest Conversions API complement the Pinterest Tag?
- How does the use of "Color" contribute to creative effectiveness according to Pinterest's 4Cs?
- In the Pinterest Path to Performance, what is the primary focus of the 'Foundation' stage?
- Performance+ creative optimization can scale ads by auto-generating which type of ad formats? Select two.
- Performance+ Lifetime budgets set the same amount to spend each day to distribute your budget consistently. True or False?
- What is a critical action to take when you observe performance abnormalities in Pinterest Ads Manager?
- What is one advantage of using Pinterest Performance+ targeting?
- What is the benefit of turning on Performance+ creative optimization when running a Performance+ catalog sales campaign?
- What is the key benefit of aligning campaign objectives with key performance indicators (KPIs) on Pinterest?
- What is the key difference between a Measurement Source of Truth (MSOT) and a Measurement System of Truth (MSysOT)?
- What is the primary focus during the pre-modeling stage of the Marketing Mix Modeling (MMM) process?
- What is the primary function of the Pinterest tag?
- What is the primary purpose of building a dynamic Measurement System of Truth (MSysOT)?
- What is the primary purpose of Marketing Mix Modeling (MMM)?
- What is the primary purpose of Pinterest Conversion Lift (PCL) studies?
- What is the primary reason for placing copy at the top or bottom of a Pinterest ad?
- What is the purpose of the Learning Mode in a Pinterest campaign?
- What is the purpose of using a multi-objective, full-funnel strategy on Pinterest?
- What must you have before uploading your data source to Pinterest? Select two.
- What optional features does Pinterest provide to ensure data privacy compliance?
- What solutions does Pinterest offer for advertisers to source quality data for marketing mix modeling (MMM) input?
- When running a Catalog Sales campaign on Pinterest, how can advertisers improve performance using product metadata?
- When using text overlays and backgrounds in Pinterest ads, what is a recommended practice for enhancing visibility?
- Which campaign objective can leverage Performance+ creative?
- Which combination of tools is considered ideal for advanced measurement and optimization of web campaigns on Pinterest?
- Which element should be included in the first section of your product description to enhance brand recognition?
- Which of the following are the 4Cs of Creative Effectiveness on Pinterest?
- Which of the following aspects differentiates Multi-Touch Attribution (MTA) from Marketing Mix Modeling (MMM)?
- Which of the following insights can advertisers gain using the Pinterest tag that they wouldn’t get from Pinterest platform data alone?
- Which of the following is a benefit of using the Pinterest tag to optimize campaigns?
- Which of the following is a recommended best practice for making copy readable on Pinterest ads?
- Which of the following is NOT a component of validating your media plan within the measurement framework?
- Which of the following is NOT a required field to upload your data source to Pinterest?
- Which of the following statements are true about the manual implementation of the Pinterest Tag?
- Which scenario would Marketing Mix Modeling be most useful for?
- Which types of conversions can the Pinterest Conversions API (CAPI) track?
- Why is it advantageous to use multiple category levels in product categorization?
- Why is it important to claim your website on Pinterest?
- Why is product feed optimization crucial for running shopping ads on Pinterest?
- Why should the titles in your product feed align with the titles on your product landing page?
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