PMP allows you access to direct deals with publishers.

True. A Private Marketplace (PMP) is a programmatic advertising deal where publishers offer their premium inventory to a select group of advertisers at a negotiated price. This allows advertisers to access direct deals with publishers, often for higher-quality ad placements and more specific audience targeting than open auction real-time bidding (RTB). It provides a more controlled environment for both publishers and advertisers, ensuring brand safety and guaranteed impressions.